#968EC7 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #968EC7 works with other colors. Named schemes with #968EC7 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968EC7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968EC7 at work across the surfaces designers actually ship.
:root {
--color-base: #968EC7;
--color-base-rgb: 150 142 199;
--color-base-oklch: oklch(67.5% 0.084 290.4);
--color-50: #F5F4FA;
--color-100: #E5E3F2;
--color-200: #CCC8E4;
--color-300: #A8A2CE;
--color-400: #847DB5;
--color-500: #645C98;
--color-600: #514C76;
--color-700: #3D3A55;
--color-800: #2A2839;
--color-900: #1B1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F5F4FA',
100: '#E5E3F2',
200: '#CCC8E4',
300: '#A8A2CE',
400: '#847DB5',
500: '#645C98',
600: '#514C76',
700: '#3D3A55',
800: '#2A2839',
900: '#1B1A23',
},
}
$base: #968EC7; $base-ink: #141310; $base-50: #F5F4FA; $base-100: #E5E3F2; $base-200: #CCC8E4; $base-300: #A8A2CE; $base-400: #847DB5; $base-500: #645C98; $base-600: #514C76; $base-700: #3D3A55; $base-800: #2A2839; $base-900: #1B1A23; $base-hover: #6B60B1; $base-subtle: #E1DFEC;
{
"color": {
"base": {
"value": "#968EC7",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F4FA",
"type": "color"
},
"100": {
"value": "#E5E3F2",
"type": "color"
},
"200": {
"value": "#CCC8E4",
"type": "color"
},
"300": {
"value": "#A8A2CE",
"type": "color"
},
"400": {
"value": "#847DB5",
"type": "color"
},
"500": {
"value": "#645C98",
"type": "color"
},
"600": {
"value": "#514C76",
"type": "color"
},
"700": {
"value": "#3D3A55",
"type": "color"
},
"800": {
"value": "#2A2839",
"type": "color"
},
"900": {
"value": "#1B1A23",
"type": "color"
}
}
}
}