#968FB7 is a mid-toned, temperate purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #968FB7 works with other colors. Named schemes with #968FB7 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968FB7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968FB7 at work across the surfaces designers actually ship.
:root {
--color-base: #968FB7;
--color-base-rgb: 150 143 183;
--color-base-oklch: oklch(67.0% 0.059 292.8);
--color-50: #F6F6F9;
--color-100: #E8E6EF;
--color-200: #D1CDDF;
--color-300: #AFA9C6;
--color-400: #8D87AB;
--color-500: #6E678E;
--color-600: #58536F;
--color-700: #423F50;
--color-800: #2D2B36;
--color-900: #1D1C22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F6F9',
100: '#E8E6EF',
200: '#D1CDDF',
300: '#AFA9C6',
400: '#8D87AB',
500: '#6E678E',
600: '#58536F',
700: '#423F50',
800: '#2D2B36',
900: '#1D1C22',
},
}
$base: #968FB7; $base-ink: #141310; $base-50: #F6F6F9; $base-100: #E8E6EF; $base-200: #D1CDDF; $base-300: #AFA9C6; $base-400: #8D87AB; $base-500: #6E678E; $base-600: #58536F; $base-700: #423F50; $base-800: #2D2B36; $base-900: #1D1C22; $base-hover: #71679E; $base-subtle: #E1DFE8;
{
"color": {
"base": {
"value": "#968FB7",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F6F9",
"type": "color"
},
"100": {
"value": "#E8E6EF",
"type": "color"
},
"200": {
"value": "#D1CDDF",
"type": "color"
},
"300": {
"value": "#AFA9C6",
"type": "color"
},
"400": {
"value": "#8D87AB",
"type": "color"
},
"500": {
"value": "#6E678E",
"type": "color"
},
"600": {
"value": "#58536F",
"type": "color"
},
"700": {
"value": "#423F50",
"type": "color"
},
"800": {
"value": "#2D2B36",
"type": "color"
},
"900": {
"value": "#1D1C22",
"type": "color"
}
}
}
}