#968FC4 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #968FC4 works with other colors. Named schemes with #968FC4 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968FC4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968FC4 at work across the surfaces designers actually ship.
:root {
--color-base: #968FC4;
--color-base-rgb: 150 143 196;
--color-base-oklch: oklch(67.6% 0.078 290.2);
--color-50: #F5F5FA;
--color-100: #E6E4F1;
--color-200: #CDCAE3;
--color-300: #A9A4CC;
--color-400: #867FB3;
--color-500: #665F96;
--color-600: #534E74;
--color-700: #3E3B54;
--color-800: #2B2938;
--color-900: #1C1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F5F5FA',
100: '#E6E4F1',
200: '#CDCAE3',
300: '#A9A4CC',
400: '#867FB3',
500: '#665F96',
600: '#534E74',
700: '#3E3B54',
800: '#2B2938',
900: '#1C1A23',
},
}
$base: #968FC4; $base-ink: #141310; $base-50: #F5F5FA; $base-100: #E6E4F1; $base-200: #CDCAE3; $base-300: #A9A4CC; $base-400: #867FB3; $base-500: #665F96; $base-600: #534E74; $base-700: #3E3B54; $base-800: #2B2938; $base-900: #1C1A23; $base-hover: #6B61AC; $base-subtle: #E0DFEB;
{
"color": {
"base": {
"value": "#968FC4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F5FA",
"type": "color"
},
"100": {
"value": "#E6E4F1",
"type": "color"
},
"200": {
"value": "#CDCAE3",
"type": "color"
},
"300": {
"value": "#A9A4CC",
"type": "color"
},
"400": {
"value": "#867FB3",
"type": "color"
},
"500": {
"value": "#665F96",
"type": "color"
},
"600": {
"value": "#534E74",
"type": "color"
},
"700": {
"value": "#3E3B54",
"type": "color"
},
"800": {
"value": "#2B2938",
"type": "color"
},
"900": {
"value": "#1C1A23",
"type": "color"
}
}
}
}