#968FC7 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #968FC7 works with other colors. Named schemes with #968FC7 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.
How #968FC7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968FC7 at work across the surfaces designers actually ship.
:root {
--color-base: #968FC7;
--color-base-rgb: 150 143 199;
--color-base-oklch: oklch(67.7% 0.082 289.7);
--color-50: #F5F5FA;
--color-100: #E5E3F2;
--color-200: #CCC9E4;
--color-300: #A8A2CD;
--color-400: #857EB4;
--color-500: #655D97;
--color-600: #524C75;
--color-700: #3E3A55;
--color-800: #2B2938;
--color-900: #1B1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F5F5FA',
100: '#E5E3F2',
200: '#CCC9E4',
300: '#A8A2CD',
400: '#857EB4',
500: '#655D97',
600: '#524C75',
700: '#3E3A55',
800: '#2B2938',
900: '#1B1A23',
},
}
$base: #968FC7; $base-ink: #141310; $base-50: #F5F5FA; $base-100: #E5E3F2; $base-200: #CCC9E4; $base-300: #A8A2CD; $base-400: #857EB4; $base-500: #655D97; $base-600: #524C75; $base-700: #3E3A55; $base-800: #2B2938; $base-900: #1B1A23; $base-hover: #6C62B0; $base-subtle: #E1DFEC;
{
"color": {
"base": {
"value": "#968FC7",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F5FA",
"type": "color"
},
"100": {
"value": "#E5E3F2",
"type": "color"
},
"200": {
"value": "#CCC9E4",
"type": "color"
},
"300": {
"value": "#A8A2CD",
"type": "color"
},
"400": {
"value": "#857EB4",
"type": "color"
},
"500": {
"value": "#655D97",
"type": "color"
},
"600": {
"value": "#524C75",
"type": "color"
},
"700": {
"value": "#3E3A55",
"type": "color"
},
"800": {
"value": "#2B2938",
"type": "color"
},
"900": {
"value": "#1B1A23",
"type": "color"
}
}
}
}