#9690DA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9690DA works with other colors. Named schemes with #9690DA in its natural role, and a note on why the supporting colors balance it.
Cornflower Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cornflower Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cornflower Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cornflower Blue carrying the quiet middle.
Cornflower Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cornflower Blue.
Cornflower Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
How #9690DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9690DA at work across the surfaces designers actually ship.
:root {
--color-base: #9690DA;
--color-base-rgb: 150 144 218;
--color-base-oklch: oklch(68.8% 0.108 286.9);
--color-50: #F4F3FC;
--color-100: #E2E0F5;
--color-200: #C5C2EB;
--color-300: #9D97D8;
--color-400: #7770C2;
--color-500: #564EA6;
--color-600: #474280;
--color-700: #37335C;
--color-800: #26243C;
--color-900: #191825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cornflower-blue: {
50: '#F4F3FC',
100: '#E2E0F5',
200: '#C5C2EB',
300: '#9D97D8',
400: '#7770C2',
500: '#564EA6',
600: '#474280',
700: '#37335C',
800: '#26243C',
900: '#191825',
},
}
$base: #9690DA; $base-ink: #141310; $base-50: #F4F3FC; $base-100: #E2E0F5; $base-200: #C5C2EB; $base-300: #9D97D8; $base-400: #7770C2; $base-500: #564EA6; $base-600: #474280; $base-700: #37335C; $base-800: #26243C; $base-900: #191825; $base-hover: #635AC8; $base-subtle: #E2E0F1;
{
"color": {
"base": {
"value": "#9690DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F3FC",
"type": "color"
},
"100": {
"value": "#E2E0F5",
"type": "color"
},
"200": {
"value": "#C5C2EB",
"type": "color"
},
"300": {
"value": "#9D97D8",
"type": "color"
},
"400": {
"value": "#7770C2",
"type": "color"
},
"500": {
"value": "#564EA6",
"type": "color"
},
"600": {
"value": "#474280",
"type": "color"
},
"700": {
"value": "#37335C",
"type": "color"
},
"800": {
"value": "#26243C",
"type": "color"
},
"900": {
"value": "#191825",
"type": "color"
}
}
}
}