#9694EB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #9694EB works with other colors. Named schemes with #9694EB in its natural role, and a note on why the supporting colors balance it.
Cornflower Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cornflower Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cornflower Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cornflower Blue carrying the quiet middle.
Cornflower Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cornflower Blue.
Cornflower Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
How #9694EB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9694EB at work across the surfaces designers actually ship.
:root {
--color-base: #9694EB;
--color-base-rgb: 150 148 235;
--color-base-oklch: oklch(70.4% 0.126 283.7);
--color-50: #F2F2FD;
--color-100: #DCDCF9;
--color-200: #BBBAF2;
--color-300: #8D8BE4;
--color-400: #6260D2;
--color-500: #403EB7;
--color-600: #37368C;
--color-700: #2C2C63;
--color-800: #202041;
--color-900: #161528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cornflower-blue: {
50: '#F2F2FD',
100: '#DCDCF9',
200: '#BBBAF2',
300: '#8D8BE4',
400: '#6260D2',
500: '#403EB7',
600: '#37368C',
700: '#2C2C63',
800: '#202041',
900: '#161528',
},
}
$base: #9694EB; $base-ink: #141310; $base-50: #F2F2FD; $base-100: #DCDCF9; $base-200: #BBBAF2; $base-300: #8D8BE4; $base-400: #6260D2; $base-500: #403EB7; $base-600: #37368C; $base-700: #2C2C63; $base-800: #202041; $base-900: #161528; $base-hover: #5553DF; $base-subtle: #E2E2F6;
{
"color": {
"base": {
"value": "#9694EB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F2FD",
"type": "color"
},
"100": {
"value": "#DCDCF9",
"type": "color"
},
"200": {
"value": "#BBBAF2",
"type": "color"
},
"300": {
"value": "#8D8BE4",
"type": "color"
},
"400": {
"value": "#6260D2",
"type": "color"
},
"500": {
"value": "#403EB7",
"type": "color"
},
"600": {
"value": "#37368C",
"type": "color"
},
"700": {
"value": "#2C2C63",
"type": "color"
},
"800": {
"value": "#202041",
"type": "color"
},
"900": {
"value": "#161528",
"type": "color"
}
}
}
}