#969DCA is a soft, cool violet. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #969DCA works with other colors. Named schemes with #969DCA in its natural role, and a note on why the supporting colors balance it.
Iceberg keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Iceberg sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Iceberg opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iceberg is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iceberg carrying the quiet middle.
Iceberg is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iceberg.
How #969DCA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #969DCA at work across the surfaces designers actually ship.
:root {
--color-base: #969DCA;
--color-base-rgb: 150 157 202;
--color-base-oklch: oklch(70.7% 0.066 277.7);
--color-50: #F5F5FA;
--color-100: #E3E5F2;
--color-200: #C9CCE4;
--color-300: #A2A8CD;
--color-400: #7E85B4;
--color-500: #5D6597;
--color-600: #4C5275;
--color-700: #3A3E55;
--color-800: #292B38;
--color-900: #1A1B23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
iceberg: {
50: '#F5F5FA',
100: '#E3E5F2',
200: '#C9CCE4',
300: '#A2A8CD',
400: '#7E85B4',
500: '#5D6597',
600: '#4C5275',
700: '#3A3E55',
800: '#292B38',
900: '#1A1B23',
},
}
$base: #969DCA; $base-ink: #141310; $base-50: #F5F5FA; $base-100: #E3E5F2; $base-200: #C9CCE4; $base-300: #A2A8CD; $base-400: #7E85B4; $base-500: #5D6597; $base-600: #4C5275; $base-700: #3A3E55; $base-800: #292B38; $base-900: #1A1B23; $base-hover: #6771B2; $base-subtle: #E1E3ED;
{
"color": {
"base": {
"value": "#969DCA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F5FA",
"type": "color"
},
"100": {
"value": "#E3E5F2",
"type": "color"
},
"200": {
"value": "#C9CCE4",
"type": "color"
},
"300": {
"value": "#A2A8CD",
"type": "color"
},
"400": {
"value": "#7E85B4",
"type": "color"
},
"500": {
"value": "#5D6597",
"type": "color"
},
"600": {
"value": "#4C5275",
"type": "color"
},
"700": {
"value": "#3A3E55",
"type": "color"
},
"800": {
"value": "#292B38",
"type": "color"
},
"900": {
"value": "#1A1B23",
"type": "color"
}
}
}
}