#97002B is a mid-toned, warm red-orange. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #97002B works with other colors. Named schemes with #97002B in its natural role, and a note on why the supporting colors balance it.
Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.
How #97002B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #97002B at work across the surfaces designers actually ship.
:root {
--color-base: #97002B;
--color-base-rgb: 151 0 43;
--color-base-oklch: oklch(42.9% 0.172 17.1);
--color-50: #FEF0F4;
--color-100: #FDD8E2;
--color-200: #FCB1C6;
--color-300: #F8779C;
--color-400: #EC4675;
--color-500: #D22254;
--color-600: #9F2346;
--color-700: #701F36;
--color-800: #481826;
--color-900: #2C1119;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
carmine: {
50: '#FEF0F4',
100: '#FDD8E2',
200: '#FCB1C6',
300: '#F8779C',
400: '#EC4675',
500: '#D22254',
600: '#9F2346',
700: '#701F36',
800: '#481826',
900: '#2C1119',
},
}
$base: #97002B; $base-ink: #FFFFFF; $base-50: #FEF0F4; $base-100: #FDD8E2; $base-200: #FCB1C6; $base-300: #F8779C; $base-400: #EC4675; $base-500: #D22254; $base-600: #9F2346; $base-700: #701F36; $base-800: #481826; $base-900: #2C1119; $base-hover: #7A0023; $base-subtle: #F2A1B8;
{
"color": {
"base": {
"value": "#97002B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E2",
"type": "color"
},
"200": {
"value": "#FCB1C6",
"type": "color"
},
"300": {
"value": "#F8779C",
"type": "color"
},
"400": {
"value": "#EC4675",
"type": "color"
},
"500": {
"value": "#D22254",
"type": "color"
},
"600": {
"value": "#9F2346",
"type": "color"
},
"700": {
"value": "#701F36",
"type": "color"
},
"800": {
"value": "#481826",
"type": "color"
},
"900": {
"value": "#2C1119",
"type": "color"
}
}
}
}