What color is #9701BC?

#9701BC is a dark, vivid purple. In RGB it is rgb(151, 1, 188), and in HSL hsl(288, 99%, 37%).

Is #9701BC accessible as text?

On white, #9701BC has a contrast ratio of 6.89:1 (passes WCAG AA for body text); on black it is 3.05:1 (fails). For text placed on #9701BC, use white for the best readability.

What is the closest Tailwind color to #9701BC?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #9701BC?

#9701BC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #26BC01. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #9701BC below.

Is #9701BC good for buttons?

#9701BC works well for buttons and highlights, but use white text on #9701BC — black text only reaches 3.05:1, below the 4.5:1 needed for normal-size labels.

Is #9701BC the same as CSS darkviolet?

No — #9701BC is not the CSS named color darkviolet, but darkviolet (#9400D3) is the closest CSS named color.

#9701BC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #9701BC

Not just a swatch — here's how #9701BC works with other colors. Named schemes with #9701BC in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #9701BC Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Dark Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #9701BC Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #B94EDC

Dark Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Violet.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #9701BC Secondary #A27CAF Support #9C9087 Ink #18140F

Dark Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Violet carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #9701BC Secondary #E86B67 Accent #F29645 Anchor #593A55 Surface #F6E8D7

Dark Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #9701BC Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Dark Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #9701BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 12/100

Very low

Clean and current — no dusty, aged cast.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 94/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9701BC

For UI

For branding

For interior

For fashion

People also use #9701BC with

Ultramarine Medium Violet Red Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.9:1. Use

Subtle surface Use #EDC8F6 for cards and hover fills. Tint 80

Avoid beside #BC01A3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9701BC at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #9701BC;
  --color-base-rgb: 151 1 188;
  --color-base-oklch: oklch(50.1% 0.244 316.8);
  --color-50: #FCF0FE;
  --color-100: #F6D8FD;
  --color-200: #EDB1FC;
  --color-300: #DE78F7;
  --color-400: #CA47EB;
  --color-500: #AF23D2;
  --color-600: #86239F;
  --color-700: #5F1F6F;
  --color-800: #3F1948;
  --color-900: #27112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dark-violet: {
    50: '#FCF0FE',
    100: '#F6D8FD',
    200: '#EDB1FC',
    300: '#DE78F7',
    400: '#CA47EB',
    500: '#AF23D2',
    600: '#86239F',
    700: '#5F1F6F',
    800: '#3F1948',
    900: '#27112C',
  },
}

$base: #9701BC;
$base-ink: #FFFFFF;
$base-50: #FCF0FE;
$base-100: #F6D8FD;
$base-200: #EDB1FC;
$base-300: #DE78F7;
$base-400: #CA47EB;
$base-500: #AF23D2;
$base-600: #86239F;
$base-700: #5F1F6F;
$base-800: #3F1948;
$base-900: #27112C;
$base-hover: #780196;
$base-subtle: #E5ABF3;

{
    "color": {
        "base": {
            "value": "#9701BC",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F6D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EDB1FC",
                "type": "color"
            },
            "300": {
                "value": "#DE78F7",
                "type": "color"
            },
            "400": {
                "value": "#CA47EB",
                "type": "color"
            },
            "500": {
                "value": "#AF23D2",
                "type": "color"
            },
            "600": {
                "value": "#86239F",
                "type": "color"
            },
            "700": {
                "value": "#5F1F6F",
                "type": "color"
            },
            "800": {
                "value": "#3F1948",
                "type": "color"
            },
            "900": {
                "value": "#27112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #9701BC

Color Lab

Pairs with #9701BC

UI roles & guardrails

In real applications

Scales

Every model

Export