What color is #97028D?

#97028D is a dark, vivid purple. In RGB it is rgb(151, 2, 141), and in HSL hsl(304, 97%, 30%).

Is #97028D accessible as text?

On white, #97028D has a contrast ratio of 7.75:1 (passes WCAG AA for body text); on black it is 2.71:1 (fails). For text placed on #97028D, use white for the best readability.

What is the closest Tailwind color to #97028D?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #97028D?

#97028D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #02970C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97028D below.

Is #97028D good for buttons?

#97028D works well for buttons and highlights, but use white text on #97028D — black text only reaches 2.71:1, below the 4.5:1 needed for normal-size labels.

Is #97028D the same as CSS darkmagenta?

No — #97028D is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#97028D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97028D

Not just a swatch — here's how #97028D works with other colors. Named schemes with #97028D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #97028D Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Sunset Warmth Glow · 5 colors

Glow #97028D Secondary #E86C63 Accent #F19741 Anchor #5A3A54 Surface #F6E8D7

Dark Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #97028D Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97028D Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97028D Secondary #9D7397 Support #9C9087 Ink #18140F

Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97028D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 81/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97028D

For UI

For branding

For interior

For fashion

People also use #97028D with

Grape Carmine Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #F4C2F1 for cards and hover fills. Tint 80

Avoid beside #97025B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97028D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97028D;
  --color-base-rgb: 151 2 141;
  --color-base-oklch: oklch(46.9% 0.211 331.9);
  --color-50: #FEF0FD;
  --color-100: #FDD8FB;
  --color-200: #FCB1F7;
  --color-300: #F679EE;
  --color-400: #E949DF;
  --color-500: #D025C4;
  --color-600: #9D2595;
  --color-700: #6F2069;
  --color-800: #481945;
  --color-900: #2C112A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dark-magenta: {
    50: '#FEF0FD',
    100: '#FDD8FB',
    200: '#FCB1F7',
    300: '#F679EE',
    400: '#E949DF',
    500: '#D025C4',
    600: '#9D2595',
    700: '#6F2069',
    800: '#481945',
    900: '#2C112A',
  },
}

$base: #97028D;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FDD8FB;
$base-200: #FCB1F7;
$base-300: #F679EE;
$base-400: #E949DF;
$base-500: #D025C4;
$base-600: #9D2595;
$base-700: #6F2069;
$base-800: #481945;
$base-900: #2C112A;
$base-hover: #790271;
$base-subtle: #F1A2EC;

{
    "color": {
        "base": {
            "value": "#97028D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FB",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F7",
                "type": "color"
            },
            "300": {
                "value": "#F679EE",
                "type": "color"
            },
            "400": {
                "value": "#E949DF",
                "type": "color"
            },
            "500": {
                "value": "#D025C4",
                "type": "color"
            },
            "600": {
                "value": "#9D2595",
                "type": "color"
            },
            "700": {
                "value": "#6F2069",
                "type": "color"
            },
            "800": {
                "value": "#481945",
                "type": "color"
            },
            "900": {
                "value": "#2C112A",
                "type": "color"
            }
        }
    }
}