What color is #970404?

#970404 is a dark, vivid red. In RGB it is rgb(151, 4, 4), and in HSL hsl(0, 95%, 30%).

Is #970404 accessible as text?

On white, #970404 has a contrast ratio of 8.99:1 (passes WCAG AA for body text); on black it is 2.33:1 (fails). For text placed on #970404, use white for the best readability.

What is the closest Tailwind color to #970404?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #970404?

#970404 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #049595. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970404 below.

Is #970404 good for buttons?

#970404 works well for buttons and highlights, but use white text on #970404 — black text only reaches 2.33:1, below the 4.5:1 needed for normal-size labels.

Is #970404 the same as CSS darkred?

No — #970404 is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color.

#970404 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970404

Not just a swatch — here's how #970404 works with other colors. Named schemes with #970404 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #970404 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Cherry Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #970404 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Cherry Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970404 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Cherry Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970404 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Cherry Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970404 Secondary #976962 Support #9B9186 Ink #17140F

Cherry Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cherry Red carrying the quiet middle.

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Color Lab

How #970404 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 58/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 80/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970404

For UI

For branding

For interior

For fashion

People also use #970404 with

Medium Violet Red Brown Teal Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.0:1. Use

Subtle surface Use #F4C3C3 for cards and hover fills. Tint 80

Avoid beside #953404 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970404 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970404;
  --color-base-rgb: 151 4 4;
  --color-base-oklch: oklch(42.6% 0.173 28.9);
  --color-50: #FEF0F0;
  --color-100: #FDD8D8;
  --color-200: #FCB1B1;
  --color-300: #F57A7A;
  --color-400: #E84A4A;
  --color-500: #CE2727;
  --color-600: #9C2626;
  --color-700: #6E2121;
  --color-800: #471A1A;
  --color-900: #2B1212;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cherry-red: {
    50: '#FEF0F0',
    100: '#FDD8D8',
    200: '#FCB1B1',
    300: '#F57A7A',
    400: '#E84A4A',
    500: '#CE2727',
    600: '#9C2626',
    700: '#6E2121',
    800: '#471A1A',
    900: '#2B1212',
  },
}

$base: #970404;
$base-ink: #FFFFFF;
$base-50: #FEF0F0;
$base-100: #FDD8D8;
$base-200: #FCB1B1;
$base-300: #F57A7A;
$base-400: #E84A4A;
$base-500: #CE2727;
$base-600: #9C2626;
$base-700: #6E2121;
$base-800: #471A1A;
$base-900: #2B1212;
$base-hover: #770303;
$base-subtle: #F0A3A3;

{
    "color": {
        "base": {
            "value": "#970404",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F0",
                "type": "color"
            },
            "100": {
                "value": "#FDD8D8",
                "type": "color"
            },
            "200": {
                "value": "#FCB1B1",
                "type": "color"
            },
            "300": {
                "value": "#F57A7A",
                "type": "color"
            },
            "400": {
                "value": "#E84A4A",
                "type": "color"
            },
            "500": {
                "value": "#CE2727",
                "type": "color"
            },
            "600": {
                "value": "#9C2626",
                "type": "color"
            },
            "700": {
                "value": "#6E2121",
                "type": "color"
            },
            "800": {
                "value": "#471A1A",
                "type": "color"
            },
            "900": {
                "value": "#2B1212",
                "type": "color"
            }
        }
    }
}

Palettes built on #970404

Color Lab

Pairs with #970404

UI roles & guardrails

In real applications

Scales

Every model

Export