#970609 is a mid-toned, warm orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #970609 works with other colors. Named schemes with #970609 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Cherry Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cherry Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cherry Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cherry Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cherry Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cherry Red carrying the quiet middle.
How #970609 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #970609 at work across the surfaces designers actually ship.
:root {
--color-base: #970609;
--color-base-rgb: 151 6 9;
--color-base-oklch: oklch(42.8% 0.171 28.2);
--color-50: #FEF0F1;
--color-100: #FDD8D8;
--color-200: #FCB1B2;
--color-300: #F37C7E;
--color-400: #E54D4F;
--color-500: #CB292C;
--color-600: #9A282A;
--color-700: #6D2223;
--color-800: #471A1B;
--color-900: #2B1213;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cherry-red: {
50: '#FEF0F1',
100: '#FDD8D8',
200: '#FCB1B2',
300: '#F37C7E',
400: '#E54D4F',
500: '#CB292C',
600: '#9A282A',
700: '#6D2223',
800: '#471A1B',
900: '#2B1213',
},
}
$base: #970609; $base-ink: #FFFFFF; $base-50: #FEF0F1; $base-100: #FDD8D8; $base-200: #FCB1B2; $base-300: #F37C7E; $base-400: #E54D4F; $base-500: #CB292C; $base-600: #9A282A; $base-700: #6D2223; $base-800: #471A1B; $base-900: #2B1213; $base-hover: #790507; $base-subtle: #EFA5A7;
{
"color": {
"base": {
"value": "#970609",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8D8",
"type": "color"
},
"200": {
"value": "#FCB1B2",
"type": "color"
},
"300": {
"value": "#F37C7E",
"type": "color"
},
"400": {
"value": "#E54D4F",
"type": "color"
},
"500": {
"value": "#CB292C",
"type": "color"
},
"600": {
"value": "#9A282A",
"type": "color"
},
"700": {
"value": "#6D2223",
"type": "color"
},
"800": {
"value": "#471A1B",
"type": "color"
},
"900": {
"value": "#2B1213",
"type": "color"
}
}
}
}