What color is #970640?

#970640 is a dark, vivid rose. In RGB it is rgb(151, 6, 64), and in HSL hsl(336, 92%, 31%).

Is #970640 accessible as text?

On white, #970640 has a contrast ratio of 8.69:1 (passes WCAG AA for body text); on black it is 2.42:1 (fails). For text placed on #970640, use white for the best readability.

What is the closest Tailwind color to #970640?

The nearest Tailwind CSS token is rose-900 (#8B0836).

What colors go well with #970640?

#970640 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #06985E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970640 below.

Is #970640 good for buttons?

#970640 works well for buttons and highlights, but use white text on #970640 — black text only reaches 2.42:1, below the 4.5:1 needed for normal-size labels.

Is #970640 the same as CSS brown?

No — #970640 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970640 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970640

Not just a swatch — here's how #970640 works with other colors. Named schemes with #970640 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #970640 Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970640 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970640 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #970640 Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970640 Secondary #996A73 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970640 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 29/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970640

For UI

For branding

For interior

For fashion

People also use #970640 with

Byzantine Cherry Red Sea Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.7:1. Use

Subtle surface Use #F3C5D7 for cards and hover fills. Tint 80

Avoid beside #980610 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970640 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970640;
  --color-base-rgb: 151 6 64;
  --color-base-oklch: oklch(43.6% 0.171 7.5);
  --color-50: #FEF0F6;
  --color-100: #FDD8E7;
  --color-200: #FCB1CF;
  --color-300: #F37CAC;
  --color-400: #E54D8A;
  --color-500: #CB296A;
  --color-600: #9A2855;
  --color-700: #6D2240;
  --color-800: #471A2C;
  --color-900: #2B121C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F6',
    100: '#FDD8E7',
    200: '#FCB1CF',
    300: '#F37CAC',
    400: '#E54D8A',
    500: '#CB296A',
    600: '#9A2855',
    700: '#6D2240',
    800: '#471A2C',
    900: '#2B121C',
  },
}

$base: #970640;
$base-ink: #FFFFFF;
$base-50: #FEF0F6;
$base-100: #FDD8E7;
$base-200: #FCB1CF;
$base-300: #F37CAC;
$base-400: #E54D8A;
$base-500: #CB296A;
$base-600: #9A2855;
$base-700: #6D2240;
$base-800: #471A2C;
$base-900: #2B121C;
$base-hover: #790534;
$base-subtle: #EFA5C3;

{
    "color": {
        "base": {
            "value": "#970640",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F6",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E7",
                "type": "color"
            },
            "200": {
                "value": "#FCB1CF",
                "type": "color"
            },
            "300": {
                "value": "#F37CAC",
                "type": "color"
            },
            "400": {
                "value": "#E54D8A",
                "type": "color"
            },
            "500": {
                "value": "#CB296A",
                "type": "color"
            },
            "600": {
                "value": "#9A2855",
                "type": "color"
            },
            "700": {
                "value": "#6D2240",
                "type": "color"
            },
            "800": {
                "value": "#471A2C",
                "type": "color"
            },
            "900": {
                "value": "#2B121C",
                "type": "color"
            }
        }
    }
}

Palettes built on #970640

Color Lab

Pairs with #970640

UI roles & guardrails

In real applications

Scales

Every model

Export