What color is #970A90?

#970A90 is a dark, vivid purple. In RGB it is rgb(151, 10, 144), and in HSL hsl(303, 88%, 32%).

Is #970A90 accessible as text?

On white, #970A90 has a contrast ratio of 7.60:1 (passes WCAG AA for body text); on black it is 2.76:1 (fails). For text placed on #970A90, use white for the best readability.

What is the closest Tailwind color to #970A90?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #970A90?

#970A90 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A9911. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970A90 below.

Is #970A90 good for buttons?

#970A90 works well for buttons and highlights, but use white text on #970A90 — black text only reaches 2.76:1, below the 4.5:1 needed for normal-size labels.

Is #970A90 the same as CSS darkmagenta?

No — #970A90 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#970A90 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970A90

Not just a swatch — here's how #970A90 works with other colors. Named schemes with #970A90 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #970A90 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Sunset Warmth Glow · 5 colors

Glow #970A90 Secondary #E86C63 Accent #F19741 Anchor #5A3A54 Surface #F6E8D7

Dark Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #970A90 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970A90 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592234

Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970A90 Secondary #9E7499 Support #9C9087 Ink #18140F

Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970A90 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 81/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 78/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970A90

For UI

For branding

For interior

For fashion

People also use #970A90 with

Grape Cranberry Forest Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.6:1. Use

Subtle surface Use #F2C6F0 for cards and hover fills. Tint 80

Avoid beside #990A62 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970A90 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970A90;
  --color-base-rgb: 151 10 144;
  --color-base-oklch: oklch(47.3% 0.209 330.8);
  --color-50: #FEF0FE;
  --color-100: #FDD8FB;
  --color-200: #FAB2F6;
  --color-300: #F07FEB;
  --color-400: #E250DB;
  --color-500: #C82DC0;
  --color-600: #982A92;
  --color-700: #6B2467;
  --color-800: #461B43;
  --color-900: #2B1329;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dark-magenta: {
    50: '#FEF0FE',
    100: '#FDD8FB',
    200: '#FAB2F6',
    300: '#F07FEB',
    400: '#E250DB',
    500: '#C82DC0',
    600: '#982A92',
    700: '#6B2467',
    800: '#461B43',
    900: '#2B1329',
  },
}

$base: #970A90;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FDD8FB;
$base-200: #FAB2F6;
$base-300: #F07FEB;
$base-400: #E250DB;
$base-500: #C82DC0;
$base-600: #982A92;
$base-700: #6B2467;
$base-800: #461B43;
$base-900: #2B1329;
$base-hover: #7B0875;
$base-subtle: #EEA8EA;

{
    "color": {
        "base": {
            "value": "#970A90",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FB",
                "type": "color"
            },
            "200": {
                "value": "#FAB2F6",
                "type": "color"
            },
            "300": {
                "value": "#F07FEB",
                "type": "color"
            },
            "400": {
                "value": "#E250DB",
                "type": "color"
            },
            "500": {
                "value": "#C82DC0",
                "type": "color"
            },
            "600": {
                "value": "#982A92",
                "type": "color"
            },
            "700": {
                "value": "#6B2467",
                "type": "color"
            },
            "800": {
                "value": "#461B43",
                "type": "color"
            },
            "900": {
                "value": "#2B1329",
                "type": "color"
            }
        }
    }
}