What color is #970B10?

#970B10 is a dark, vivid red. In RGB it is rgb(151, 11, 16), and in HSL hsl(358, 86%, 32%).

Is #970B10 accessible as text?

On white, #970B10 has a contrast ratio of 8.86:1 (passes WCAG AA for body text); on black it is 2.37:1 (fails). For text placed on #970B10, use white for the best readability.

What is the closest Tailwind color to #970B10?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #970B10?

#970B10 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0B9893. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970B10 below.

Is #970B10 good for buttons?

#970B10 works well for buttons and highlights, but use white text on #970B10 — black text only reaches 2.37:1, below the 4.5:1 needed for normal-size labels.

Is #970B10 the same as CSS darkred?

No — #970B10 is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color.

#970B10 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970B10

Not just a swatch — here's how #970B10 works with other colors. Named schemes with #970B10 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #970B10 Secondary #B76325 Accent #787743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Cherry Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #970B10 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Cherry Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970B10 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Cherry Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970B10 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2E

Cherry Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970B10 Secondary #976A64 Support #9B9186 Ink #17140F

Cherry Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cherry Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970B10 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 60/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970B10

For UI

For branding

For interior

For fashion

People also use #970B10 with

Medium Violet Red Brown Dark Cyan Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.9:1. Use

Subtle surface Use #F2C7C8 for cards and hover fills. Tint 80

Avoid beside #98360B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970B10 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970B10;
  --color-base-rgb: 151 11 16;
  --color-base-oklch: oklch(43.0% 0.169 27.4);
  --color-50: #FEF0F1;
  --color-100: #FDD8D9;
  --color-200: #F9B3B6;
  --color-300: #EF8084;
  --color-400: #E05257;
  --color-500: #C62F34;
  --color-600: #962B2F;
  --color-700: #6A2527;
  --color-800: #451C1D;
  --color-900: #2A1314;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cherry-red: {
    50: '#FEF0F1',
    100: '#FDD8D9',
    200: '#F9B3B6',
    300: '#EF8084',
    400: '#E05257',
    500: '#C62F34',
    600: '#962B2F',
    700: '#6A2527',
    800: '#451C1D',
    900: '#2A1314',
  },
}

$base: #970B10;
$base-ink: #FFFFFF;
$base-50: #FEF0F1;
$base-100: #FDD8D9;
$base-200: #F9B3B6;
$base-300: #EF8084;
$base-400: #E05257;
$base-500: #C62F34;
$base-600: #962B2F;
$base-700: #6A2527;
$base-800: #451C1D;
$base-900: #2A1314;
$base-hover: #79090D;
$base-subtle: #EDA9AB;

{
    "color": {
        "base": {
            "value": "#970B10",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F1",
                "type": "color"
            },
            "100": {
                "value": "#FDD8D9",
                "type": "color"
            },
            "200": {
                "value": "#F9B3B6",
                "type": "color"
            },
            "300": {
                "value": "#EF8084",
                "type": "color"
            },
            "400": {
                "value": "#E05257",
                "type": "color"
            },
            "500": {
                "value": "#C62F34",
                "type": "color"
            },
            "600": {
                "value": "#962B2F",
                "type": "color"
            },
            "700": {
                "value": "#6A2527",
                "type": "color"
            },
            "800": {
                "value": "#451C1D",
                "type": "color"
            },
            "900": {
                "value": "#2A1314",
                "type": "color"
            }
        }
    }
}

Palettes built on #970B10

Color Lab

Pairs with #970B10

UI roles & guardrails

In real applications

Scales

Every model

Export