What color is #970B4F?

#970B4F is a dark, vivid pink. In RGB it is rgb(151, 11, 79), and in HSL hsl(331, 86%, 32%).

Is #970B4F accessible as text?

On white, #970B4F has a contrast ratio of 8.48:1 (passes WCAG AA for body text); on black it is 2.48:1 (fails). For text placed on #970B4F, use white for the best readability.

What is the closest Tailwind color to #970B4F?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #970B4F?

#970B4F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0B9854. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970B4F below.

Is #970B4F good for buttons?

#970B4F works well for buttons and highlights, but use white text on #970B4F — black text only reaches 2.48:1, below the 4.5:1 needed for normal-size labels.

Is #970B4F the same as CSS brown?

No — #970B4F is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970B4F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970B4F

Not just a swatch — here's how #970B4F works with other colors. Named schemes with #970B4F in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #970B4F Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970B4F Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970B4F Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #970B4F Secondary #B9612D Accent #7B7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970B4F Secondary #9A6C79 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970B4F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 19/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970B4F

For UI

For branding

For interior

For fashion

People also use #970B4F with

Byzantine Cherry Red Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.5:1. Use

Subtle surface Use #F2C7DC for cards and hover fills. Tint 80

Avoid beside #980B20 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970B4F at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970B4F;
  --color-base-rgb: 151 11 79;
  --color-base-oklch: oklch(44.2% 0.173 0.1);
  --color-50: #FEF0F7;
  --color-100: #FDD8EA;
  --color-200: #F9B3D5;
  --color-300: #EF80B6;
  --color-400: #E05297;
  --color-500: #C62F78;
  --color-600: #962B5F;
  --color-700: #6A2546;
  --color-800: #451C30;
  --color-900: #2A131E;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F7',
    100: '#FDD8EA',
    200: '#F9B3D5',
    300: '#EF80B6',
    400: '#E05297',
    500: '#C62F78',
    600: '#962B5F',
    700: '#6A2546',
    800: '#451C30',
    900: '#2A131E',
  },
}

$base: #970B4F;
$base-ink: #FFFFFF;
$base-50: #FEF0F7;
$base-100: #FDD8EA;
$base-200: #F9B3D5;
$base-300: #EF80B6;
$base-400: #E05297;
$base-500: #C62F78;
$base-600: #962B5F;
$base-700: #6A2546;
$base-800: #451C30;
$base-900: #2A131E;
$base-hover: #79093F;
$base-subtle: #EDA9CA;

{
    "color": {
        "base": {
            "value": "#970B4F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F7",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EA",
                "type": "color"
            },
            "200": {
                "value": "#F9B3D5",
                "type": "color"
            },
            "300": {
                "value": "#EF80B6",
                "type": "color"
            },
            "400": {
                "value": "#E05297",
                "type": "color"
            },
            "500": {
                "value": "#C62F78",
                "type": "color"
            },
            "600": {
                "value": "#962B5F",
                "type": "color"
            },
            "700": {
                "value": "#6A2546",
                "type": "color"
            },
            "800": {
                "value": "#451C30",
                "type": "color"
            },
            "900": {
                "value": "#2A131E",
                "type": "color"
            }
        }
    }
}

Palettes built on #970B4F

Color Lab

Pairs with #970B4F

UI roles & guardrails

In real applications

Scales

Every model

Export