What color is #970B61?

#970B61 is a dark, vivid pink. In RGB it is rgb(151, 11, 97), and in HSL hsl(323, 86%, 32%).

Is #970B61 accessible as text?

On white, #970B61 has a contrast ratio of 8.28:1 (passes WCAG AA for body text); on black it is 2.54:1 (fails). For text placed on #970B61, use white for the best readability.

What is the closest Tailwind color to #970B61?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #970B61?

#970B61 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0B9841. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970B61 below.

Is #970B61 good for buttons?

#970B61 works well for buttons and highlights, but use white text on #970B61 — black text only reaches 2.54:1, below the 4.5:1 needed for normal-size labels.

Is #970B61 the same as CSS darkmagenta?

No — #970B61 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970B61 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970B61

Not just a swatch — here's how #970B61 works with other colors. Named schemes with #970B61 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #970B61 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970B61 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970B61 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #970B61 Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970B61 Secondary #9B6E82 Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970B61 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970B61

For UI

For branding

For interior

For fashion

People also use #970B61 with

Dark Orchid Cherry Red Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #F2C7E1 for cards and hover fills. Tint 80

Avoid beside #980B33 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970B61 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970B61;
  --color-base-rgb: 151 11 97;
  --color-base-oklch: oklch(44.9% 0.180 351.0);
  --color-50: #FEF0F9;
  --color-100: #FDD8EF;
  --color-200: #F9B3DE;
  --color-300: #EF80C5;
  --color-400: #E052AA;
  --color-500: #C62F8C;
  --color-600: #962B6D;
  --color-700: #6A2550;
  --color-800: #451C35;
  --color-900: #2A1321;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F9',
    100: '#FDD8EF',
    200: '#F9B3DE',
    300: '#EF80C5',
    400: '#E052AA',
    500: '#C62F8C',
    600: '#962B6D',
    700: '#6A2550',
    800: '#451C35',
    900: '#2A1321',
  },
}

$base: #970B61;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EF;
$base-200: #F9B3DE;
$base-300: #EF80C5;
$base-400: #E052AA;
$base-500: #C62F8C;
$base-600: #962B6D;
$base-700: #6A2550;
$base-800: #451C35;
$base-900: #2A1321;
$base-hover: #79094E;
$base-subtle: #EDA9D3;

{
    "color": {
        "base": {
            "value": "#970B61",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EF",
                "type": "color"
            },
            "200": {
                "value": "#F9B3DE",
                "type": "color"
            },
            "300": {
                "value": "#EF80C5",
                "type": "color"
            },
            "400": {
                "value": "#E052AA",
                "type": "color"
            },
            "500": {
                "value": "#C62F8C",
                "type": "color"
            },
            "600": {
                "value": "#962B6D",
                "type": "color"
            },
            "700": {
                "value": "#6A2550",
                "type": "color"
            },
            "800": {
                "value": "#451C35",
                "type": "color"
            },
            "900": {
                "value": "#2A1321",
                "type": "color"
            }
        }
    }
}

Palettes built on #970B61

Color Lab

Pairs with #970B61

UI roles & guardrails

In real applications

Scales

Every model

Export