What color is #970C70?

#970C70 is a dark, vivid magenta. In RGB it is rgb(151, 12, 112), and in HSL hsl(317, 85%, 32%).

Is #970C70 accessible as text?

On white, #970C70 has a contrast ratio of 8.07:1 (passes WCAG AA for body text); on black it is 2.60:1 (fails). For text placed on #970C70, use white for the best readability.

What is the closest Tailwind color to #970C70?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #970C70?

#970C70 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0C9734. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970C70 below.

Is #970C70 good for buttons?

#970C70 works well for buttons and highlights, but use white text on #970C70 — black text only reaches 2.60:1, below the 4.5:1 needed for normal-size labels.

Is #970C70 the same as CSS darkmagenta?

No — #970C70 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970C70 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970C70

Not just a swatch — here's how #970C70 works with other colors. Named schemes with #970C70 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #970C70 Secondary #E86C5F Accent #EF983E Anchor #5A3A53 Surface #F6E8D7

Mardi Gras glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #970C70 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Mardi Gras sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #970C70 Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Mardi Gras anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970C70 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Mardi Gras plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970C70 Secondary #9C7089 Support #9C9087 Ink #18140F

Mardi Gras is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mardi Gras carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970C70 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970C70

For UI

For branding

For interior

For fashion

People also use #970C70 with

Dark Violet Carmine Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.1:1. Use

Subtle surface Use #F2C7E6 for cards and hover fills. Tint 80

Avoid beside #970C41 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970C70 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970C70;
  --color-base-rgb: 151 12 112;
  --color-base-oklch: oklch(45.6% 0.188 344.0);
  --color-50: #FEF0FA;
  --color-100: #FDD8F3;
  --color-200: #F9B4E5;
  --color-300: #EE81CF;
  --color-400: #DF53B7;
  --color-500: #C5309B;
  --color-600: #962C78;
  --color-700: #6A2556;
  --color-800: #451C39;
  --color-900: #2A1324;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  mardi-gras: {
    50: '#FEF0FA',
    100: '#FDD8F3',
    200: '#F9B4E5',
    300: '#EE81CF',
    400: '#DF53B7',
    500: '#C5309B',
    600: '#962C78',
    700: '#6A2556',
    800: '#451C39',
    900: '#2A1324',
  },
}

$base: #970C70;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD8F3;
$base-200: #F9B4E5;
$base-300: #EE81CF;
$base-400: #DF53B7;
$base-500: #C5309B;
$base-600: #962C78;
$base-700: #6A2556;
$base-800: #451C39;
$base-900: #2A1324;
$base-hover: #790A59;
$base-subtle: #EDA9DA;

{
    "color": {
        "base": {
            "value": "#970C70",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F3",
                "type": "color"
            },
            "200": {
                "value": "#F9B4E5",
                "type": "color"
            },
            "300": {
                "value": "#EE81CF",
                "type": "color"
            },
            "400": {
                "value": "#DF53B7",
                "type": "color"
            },
            "500": {
                "value": "#C5309B",
                "type": "color"
            },
            "600": {
                "value": "#962C78",
                "type": "color"
            },
            "700": {
                "value": "#6A2556",
                "type": "color"
            },
            "800": {
                "value": "#451C39",
                "type": "color"
            },
            "900": {
                "value": "#2A1324",
                "type": "color"
            }
        }
    }
}