What color is #970C7B?

#970C7B is a dark, vivid magenta. In RGB it is rgb(151, 12, 123), and in HSL hsl(312, 85%, 32%).

Is #970C7B accessible as text?

On white, #970C7B has a contrast ratio of 7.91:1 (passes WCAG AA for body text); on black it is 2.65:1 (fails). For text placed on #970C7B, use white for the best readability.

What is the closest Tailwind color to #970C7B?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #970C7B?

#970C7B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0C9728. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970C7B below.

Is #970C7B good for buttons?

#970C7B works well for buttons and highlights, but use white text on #970C7B — black text only reaches 2.65:1, below the 4.5:1 needed for normal-size labels.

Is #970C7B the same as CSS darkmagenta?

No — #970C7B is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970C7B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970C7B

Not just a swatch — here's how #970C7B works with other colors. Named schemes with #970C7B in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #970C7B Secondary #E86C61 Accent #F09840 Anchor #5A3A54 Surface #F6E8D7

Mardi Gras glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #970C7B Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Mardi Gras sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #970C7B Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Mardi Gras anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970C7B Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Mardi Gras plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970C7B Secondary #9C718E Support #9C9087 Ink #18140F

Mardi Gras is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mardi Gras carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970C7B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 55/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 75/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970C7B

For UI

For branding

For interior

For fashion

People also use #970C7B with

Grape Carmine Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.9:1. Use

Subtle surface Use #F2C7E9 for cards and hover fills. Tint 80

Avoid beside #970C4D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970C7B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970C7B;
  --color-base-rgb: 151 12 123;
  --color-base-oklch: oklch(46.2% 0.195 339.1);
  --color-50: #FEF0FC;
  --color-100: #FDD8F6;
  --color-200: #F9B4EB;
  --color-300: #EE81D9;
  --color-400: #DF53C3;
  --color-500: #C530A7;
  --color-600: #962C81;
  --color-700: #6A255C;
  --color-800: #451C3D;
  --color-900: #2A1326;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  mardi-gras: {
    50: '#FEF0FC',
    100: '#FDD8F6',
    200: '#F9B4EB',
    300: '#EE81D9',
    400: '#DF53C3',
    500: '#C530A7',
    600: '#962C81',
    700: '#6A255C',
    800: '#451C3D',
    900: '#2A1326',
  },
}

$base: #970C7B;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F6;
$base-200: #F9B4EB;
$base-300: #EE81D9;
$base-400: #DF53C3;
$base-500: #C530A7;
$base-600: #962C81;
$base-700: #6A255C;
$base-800: #451C3D;
$base-900: #2A1326;
$base-hover: #790A63;
$base-subtle: #EDA9DF;

{
    "color": {
        "base": {
            "value": "#970C7B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F6",
                "type": "color"
            },
            "200": {
                "value": "#F9B4EB",
                "type": "color"
            },
            "300": {
                "value": "#EE81D9",
                "type": "color"
            },
            "400": {
                "value": "#DF53C3",
                "type": "color"
            },
            "500": {
                "value": "#C530A7",
                "type": "color"
            },
            "600": {
                "value": "#962C81",
                "type": "color"
            },
            "700": {
                "value": "#6A255C",
                "type": "color"
            },
            "800": {
                "value": "#451C3D",
                "type": "color"
            },
            "900": {
                "value": "#2A1326",
                "type": "color"
            }
        }
    }
}