What color is #970CB3?

#970CB3 is a dark, vivid purple. In RGB it is rgb(151, 12, 179), and in HSL hsl(290, 87%, 37%).

Is #970CB3 accessible as text?

On white, #970CB3 has a contrast ratio of 6.96:1 (passes WCAG AA for body text); on black it is 3.02:1 (fails). For text placed on #970CB3, use white for the best readability.

What is the closest Tailwind color to #970CB3?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #970CB3?

#970CB3 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #28B00C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970CB3 below.

Is #970CB3 good for buttons?

#970CB3 works well for buttons and highlights, but use white text on #970CB3 — black text only reaches 3.02:1, below the 4.5:1 needed for normal-size labels.

Is #970CB3 the same as CSS darkviolet?

No — #970CB3 is not the CSS named color darkviolet, but darkviolet (#9400D3) is the closest CSS named color.

#970CB3 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970CB3

Not just a swatch — here's how #970CB3 works with other colors. Named schemes with #970CB3 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #970CB3 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Mauveine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #970CB3 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #B94FD3

Mauveine is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauveine.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #970CB3 Secondary #A17BAB Support #9C9087 Ink #18140F

Mauveine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauveine carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #970CB3 Secondary #E86B66 Accent #F29644 Anchor #593A55 Surface #F6E8D7

Mauveine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #970CB3 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Mauveine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #970CB3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 16/100

Very low

Clean and current — no dusty, aged cast.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 90/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970CB3

For UI

For branding

For interior

For fashion

People also use #970CB3 with

Han Purple Fandango Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.0:1. Use

Subtle surface Use #ECCBF3 for cards and hover fills. Tint 80

Avoid beside #B00C95 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970CB3 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970CB3;
  --color-base-rgb: 151 12 179;
  --color-base-oklch: oklch(49.7% 0.234 319.2);
  --color-50: #FCF0FE;
  --color-100: #F7D8FD;
  --color-200: #EEB3FA;
  --color-300: #DD7FF0;
  --color-400: #C951E1;
  --color-500: #AD2EC7;
  --color-600: #852B97;
  --color-700: #5F246B;
  --color-800: #3E1C45;
  --color-900: #26132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  mauveine: {
    50: '#FCF0FE',
    100: '#F7D8FD',
    200: '#EEB3FA',
    300: '#DD7FF0',
    400: '#C951E1',
    500: '#AD2EC7',
    600: '#852B97',
    700: '#5F246B',
    800: '#3E1C45',
    900: '#26132A',
  },
}

$base: #970CB3;
$base-ink: #FFFFFF;
$base-50: #FCF0FE;
$base-100: #F7D8FD;
$base-200: #EEB3FA;
$base-300: #DD7FF0;
$base-400: #C951E1;
$base-500: #AD2EC7;
$base-600: #852B97;
$base-700: #5F246B;
$base-800: #3E1C45;
$base-900: #26132A;
$base-hover: #770A8D;
$base-subtle: #E4AFEF;

{
    "color": {
        "base": {
            "value": "#970CB3",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F7D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EEB3FA",
                "type": "color"
            },
            "300": {
                "value": "#DD7FF0",
                "type": "color"
            },
            "400": {
                "value": "#C951E1",
                "type": "color"
            },
            "500": {
                "value": "#AD2EC7",
                "type": "color"
            },
            "600": {
                "value": "#852B97",
                "type": "color"
            },
            "700": {
                "value": "#5F246B",
                "type": "color"
            },
            "800": {
                "value": "#3E1C45",
                "type": "color"
            },
            "900": {
                "value": "#26132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #970CB3

Color Lab

Pairs with #970CB3

UI roles & guardrails

In real applications

Scales

Every model

Export