What color is #970D0D?

#970D0D is a dark, vivid reddish brown. In RGB it is rgb(151, 13, 13), and in HSL hsl(0, 84%, 32%).

Is #970D0D accessible as text?

On white, #970D0D has a contrast ratio of 8.83:1 (passes WCAG AA for body text); on black it is 2.38:1 (fails). For text placed on #970D0D, use white for the best readability.

What is the closest Tailwind color to #970D0D?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #970D0D?

#970D0D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D9696. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970D0D below.

Is #970D0D good for buttons?

#970D0D works well for buttons and highlights, but use white text on #970D0D — black text only reaches 2.38:1, below the 4.5:1 needed for normal-size labels.

Is #970D0D the same as CSS darkred?

No — #970D0D is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970D0D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970D0D

Not just a swatch — here's how #970D0D works with other colors. Named schemes with #970D0D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #970D0D Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Cherry Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #970D0D Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Cherry Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970D0D Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Cherry Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970D0D Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Cherry Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970D0D Secondary #976A64 Support #9B9186 Ink #17140F

Cherry Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cherry Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970D0D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 61/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970D0D

For UI

For branding

For interior

For fashion

People also use #970D0D with

Medium Violet Red Brown Dark Cyan Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.8:1. Use

Subtle surface Use #F1C7C7 for cards and hover fills. Tint 80

Avoid beside #963B0D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970D0D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970D0D;
  --color-base-rgb: 151 13 13;
  --color-base-oklch: oklch(43.0% 0.169 28.2);
  --color-50: #FEF0F0;
  --color-100: #FDD8D8;
  --color-200: #F8B4B4;
  --color-300: #EE8181;
  --color-400: #DF5353;
  --color-500: #C43030;
  --color-600: #952D2D;
  --color-700: #692525;
  --color-800: #451C1C;
  --color-900: #2A1313;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cherry-red: {
    50: '#FEF0F0',
    100: '#FDD8D8',
    200: '#F8B4B4',
    300: '#EE8181',
    400: '#DF5353',
    500: '#C43030',
    600: '#952D2D',
    700: '#692525',
    800: '#451C1C',
    900: '#2A1313',
  },
}

$base: #970D0D;
$base-ink: #FFFFFF;
$base-50: #FEF0F0;
$base-100: #FDD8D8;
$base-200: #F8B4B4;
$base-300: #EE8181;
$base-400: #DF5353;
$base-500: #C43030;
$base-600: #952D2D;
$base-700: #692525;
$base-800: #451C1C;
$base-900: #2A1313;
$base-hover: #780A0A;
$base-subtle: #ECAAAA;

{
    "color": {
        "base": {
            "value": "#970D0D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F0",
                "type": "color"
            },
            "100": {
                "value": "#FDD8D8",
                "type": "color"
            },
            "200": {
                "value": "#F8B4B4",
                "type": "color"
            },
            "300": {
                "value": "#EE8181",
                "type": "color"
            },
            "400": {
                "value": "#DF5353",
                "type": "color"
            },
            "500": {
                "value": "#C43030",
                "type": "color"
            },
            "600": {
                "value": "#952D2D",
                "type": "color"
            },
            "700": {
                "value": "#692525",
                "type": "color"
            },
            "800": {
                "value": "#451C1C",
                "type": "color"
            },
            "900": {
                "value": "#2A1313",
                "type": "color"
            }
        }
    }
}

Palettes built on #970D0D

Color Lab

Pairs with #970D0D

UI roles & guardrails

In real applications

Scales

Every model

Export