#970E1E is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #970E1E works with other colors. Named schemes with #970E1E in its natural role, and a note on why the supporting colors balance it.
This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.
How #970E1E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #970E1E at work across the surfaces designers actually ship.
:root {
--color-base: #970E1E;
--color-base-rgb: 151 14 30;
--color-base-oklch: oklch(43.2% 0.167 23.7);
--color-50: #FEF0F2;
--color-100: #FDD9DD;
--color-200: #F8B4BC;
--color-300: #ED828F;
--color-400: #DE5464;
--color-500: #C33142;
--color-600: #952D39;
--color-700: #69262E;
--color-800: #441C21;
--color-900: #2A1316;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
carmine: {
50: '#FEF0F2',
100: '#FDD9DD',
200: '#F8B4BC',
300: '#ED828F',
400: '#DE5464',
500: '#C33142',
600: '#952D39',
700: '#69262E',
800: '#441C21',
900: '#2A1316',
},
}
$base: #970E1E; $base-ink: #FFFFFF; $base-50: #FEF0F2; $base-100: #FDD9DD; $base-200: #F8B4BC; $base-300: #ED828F; $base-400: #DE5464; $base-500: #C33142; $base-600: #952D39; $base-700: #69262E; $base-800: #441C21; $base-900: #2A1316; $base-hover: #770B18; $base-subtle: #ECAAB2;
{
"color": {
"base": {
"value": "#970E1E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F2",
"type": "color"
},
"100": {
"value": "#FDD9DD",
"type": "color"
},
"200": {
"value": "#F8B4BC",
"type": "color"
},
"300": {
"value": "#ED828F",
"type": "color"
},
"400": {
"value": "#DE5464",
"type": "color"
},
"500": {
"value": "#C33142",
"type": "color"
},
"600": {
"value": "#952D39",
"type": "color"
},
"700": {
"value": "#69262E",
"type": "color"
},
"800": {
"value": "#441C21",
"type": "color"
},
"900": {
"value": "#2A1316",
"type": "color"
}
}
}
}