What color is #970E27?

#970E27 is a dark, vivid red. In RGB it is rgb(151, 14, 39), and in HSL hsl(349, 83%, 32%).

Is #970E27 accessible as text?

On white, #970E27 has a contrast ratio of 8.72:1 (passes WCAG AA for body text); on black it is 2.41:1 (fails). For text placed on #970E27, use white for the best readability.

What is the closest Tailwind color to #970E27?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #970E27?

#970E27 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E957C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970E27 below.

Is #970E27 good for buttons?

#970E27 works well for buttons and highlights, but use white text on #970E27 — black text only reaches 2.41:1, below the 4.5:1 needed for normal-size labels.

Is #970E27 the same as CSS darkred?

No — #970E27 is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color.

#970E27 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970E27

Not just a swatch — here's how #970E27 works with other colors. Named schemes with #970E27 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #970E27 Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #970E27 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970E27 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970E27 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970E27 Secondary #986B6A Support #9B9087 Ink #17140F

Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.

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Color Lab

How #970E27 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 52/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970E27

For UI

For branding

For interior

For fashion

People also use #970E27 with

Medium Violet Red Saddle Brown Viridian Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.7:1. Use

Subtle surface Use #F1C8CF for cards and hover fills. Tint 80

Avoid beside #95220E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970E27 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970E27;
  --color-base-rgb: 151 14 39;
  --color-base-oklch: oklch(43.4% 0.166 20.2);
  --color-50: #FEF0F3;
  --color-100: #FDD9DF;
  --color-200: #F8B4C1;
  --color-300: #ED8296;
  --color-400: #DE546D;
  --color-500: #C3314C;
  --color-600: #952D40;
  --color-700: #692632;
  --color-800: #441C24;
  --color-900: #2A1317;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  carmine: {
    50: '#FEF0F3',
    100: '#FDD9DF',
    200: '#F8B4C1',
    300: '#ED8296',
    400: '#DE546D',
    500: '#C3314C',
    600: '#952D40',
    700: '#692632',
    800: '#441C24',
    900: '#2A1317',
  },
}

$base: #970E27;
$base-ink: #FFFFFF;
$base-50: #FEF0F3;
$base-100: #FDD9DF;
$base-200: #F8B4C1;
$base-300: #ED8296;
$base-400: #DE546D;
$base-500: #C3314C;
$base-600: #952D40;
$base-700: #692632;
$base-800: #441C24;
$base-900: #2A1317;
$base-hover: #770B1F;
$base-subtle: #ECAAB6;

{
    "color": {
        "base": {
            "value": "#970E27",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F3",
                "type": "color"
            },
            "100": {
                "value": "#FDD9DF",
                "type": "color"
            },
            "200": {
                "value": "#F8B4C1",
                "type": "color"
            },
            "300": {
                "value": "#ED8296",
                "type": "color"
            },
            "400": {
                "value": "#DE546D",
                "type": "color"
            },
            "500": {
                "value": "#C3314C",
                "type": "color"
            },
            "600": {
                "value": "#952D40",
                "type": "color"
            },
            "700": {
                "value": "#692632",
                "type": "color"
            },
            "800": {
                "value": "#441C24",
                "type": "color"
            },
            "900": {
                "value": "#2A1317",
                "type": "color"
            }
        }
    }
}

Palettes built on #970E27

Color Lab

Pairs with #970E27

UI roles & guardrails

In real applications

Scales

Every model

Export