What color is #970E35?

#970E35 is a dark, vivid rose. In RGB it is rgb(151, 14, 53), and in HSL hsl(343, 83%, 32%).

Is #970E35 accessible as text?

On white, #970E35 has a contrast ratio of 8.64:1 (passes WCAG AA for body text); on black it is 2.43:1 (fails). For text placed on #970E35, use white for the best readability.

What is the closest Tailwind color to #970E35?

The nearest Tailwind CSS token is rose-900 (#8B0836).

What colors go well with #970E35?

#970E35 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E956F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970E35 below.

Is #970E35 good for buttons?

#970E35 works well for buttons and highlights, but use white text on #970E35 — black text only reaches 2.43:1, below the 4.5:1 needed for normal-size labels.

Is #970E35 the same as CSS brown?

No — #970E35 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970E35 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970E35

Not just a swatch — here's how #970E35 works with other colors. Named schemes with #970E35 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #970E35 Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970E35 Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #970E35 Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Berry & Cream Lead · 5 colors

Lead #970E35 Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970E35 Secondary #996B6F Support #9B9087 Ink #17140F

Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970E35 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 41/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970E35

For UI

For branding

For interior

For fashion

People also use #970E35 with

Byzantine Burnt Umber Sea Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.6:1. Use

Subtle surface Use #F1C8D3 for cards and hover fills. Tint 80

Avoid beside #95150E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970E35 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970E35;
  --color-base-rgb: 151 14 53;
  --color-base-oklch: oklch(43.6% 0.166 13.8);
  --color-50: #FEF0F4;
  --color-100: #FDD9E3;
  --color-200: #F8B4C8;
  --color-300: #ED82A0;
  --color-400: #DE547B;
  --color-500: #C3315B;
  --color-600: #952D4B;
  --color-700: #692639;
  --color-800: #441C28;
  --color-900: #2A131A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  carmine: {
    50: '#FEF0F4',
    100: '#FDD9E3',
    200: '#F8B4C8',
    300: '#ED82A0',
    400: '#DE547B',
    500: '#C3315B',
    600: '#952D4B',
    700: '#692639',
    800: '#441C28',
    900: '#2A131A',
  },
}

$base: #970E35;
$base-ink: #FFFFFF;
$base-50: #FEF0F4;
$base-100: #FDD9E3;
$base-200: #F8B4C8;
$base-300: #ED82A0;
$base-400: #DE547B;
$base-500: #C3315B;
$base-600: #952D4B;
$base-700: #692639;
$base-800: #441C28;
$base-900: #2A131A;
$base-hover: #770B2A;
$base-subtle: #ECAABD;

{
    "color": {
        "base": {
            "value": "#970E35",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F4",
                "type": "color"
            },
            "100": {
                "value": "#FDD9E3",
                "type": "color"
            },
            "200": {
                "value": "#F8B4C8",
                "type": "color"
            },
            "300": {
                "value": "#ED82A0",
                "type": "color"
            },
            "400": {
                "value": "#DE547B",
                "type": "color"
            },
            "500": {
                "value": "#C3315B",
                "type": "color"
            },
            "600": {
                "value": "#952D4B",
                "type": "color"
            },
            "700": {
                "value": "#692639",
                "type": "color"
            },
            "800": {
                "value": "#441C28",
                "type": "color"
            },
            "900": {
                "value": "#2A131A",
                "type": "color"
            }
        }
    }
}

Palettes built on #970E35

Color Lab

Pairs with #970E35

UI roles & guardrails

In real applications

Scales

Every model

Export