What color is #970E55?

#970E55 is a dark, vivid pink. In RGB it is rgb(151, 14, 85), and in HSL hsl(329, 83%, 32%).

Is #970E55 accessible as text?

On white, #970E55 has a contrast ratio of 8.37:1 (passes WCAG AA for body text); on black it is 2.51:1 (fails). For text placed on #970E55, use white for the best readability.

What is the closest Tailwind color to #970E55?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #970E55?

#970E55 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E954F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970E55 below.

Is #970E55 good for buttons?

#970E55 works well for buttons and highlights, but use white text on #970E55 — black text only reaches 2.51:1, below the 4.5:1 needed for normal-size labels.

Is #970E55 the same as CSS brown?

No — #970E55 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970E55 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970E55

Not just a swatch — here's how #970E55 works with other colors. Named schemes with #970E55 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #970E55 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970E55 Secondary #7C482B Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #970E55 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #970E55 Secondary #B9612D Accent #7B7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970E55 Secondary #9A6D7C Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970E55 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 80/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 16/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970E55

For UI

For branding

For interior

For fashion

People also use #970E55 with

Dark Orchid Cherry Red Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.4:1. Use

Subtle surface Use #F1C8DD for cards and hover fills. Tint 80

Avoid beside #950E27 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970E55 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970E55;
  --color-base-rgb: 151 14 85;
  --color-base-oklch: oklch(44.6% 0.174 357.2);
  --color-50: #FEF0F8;
  --color-100: #FDD9EB;
  --color-200: #F8B4D7;
  --color-300: #ED82B9;
  --color-400: #DE549B;
  --color-500: #C3317D;
  --color-600: #952D63;
  --color-700: #692649;
  --color-800: #441C31;
  --color-900: #2A131F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F8',
    100: '#FDD9EB',
    200: '#F8B4D7',
    300: '#ED82B9',
    400: '#DE549B',
    500: '#C3317D',
    600: '#952D63',
    700: '#692649',
    800: '#441C31',
    900: '#2A131F',
  },
}

$base: #970E55;
$base-ink: #FFFFFF;
$base-50: #FEF0F8;
$base-100: #FDD9EB;
$base-200: #F8B4D7;
$base-300: #ED82B9;
$base-400: #DE549B;
$base-500: #C3317D;
$base-600: #952D63;
$base-700: #692649;
$base-800: #441C31;
$base-900: #2A131F;
$base-hover: #770B43;
$base-subtle: #ECAACC;

{
    "color": {
        "base": {
            "value": "#970E55",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F8",
                "type": "color"
            },
            "100": {
                "value": "#FDD9EB",
                "type": "color"
            },
            "200": {
                "value": "#F8B4D7",
                "type": "color"
            },
            "300": {
                "value": "#ED82B9",
                "type": "color"
            },
            "400": {
                "value": "#DE549B",
                "type": "color"
            },
            "500": {
                "value": "#C3317D",
                "type": "color"
            },
            "600": {
                "value": "#952D63",
                "type": "color"
            },
            "700": {
                "value": "#692649",
                "type": "color"
            },
            "800": {
                "value": "#441C31",
                "type": "color"
            },
            "900": {
                "value": "#2A131F",
                "type": "color"
            }
        }
    }
}

Palettes built on #970E55

Color Lab

Pairs with #970E55

UI roles & guardrails

In real applications

Scales

Every model

Export