#970E83 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #970E83 works with other colors. Named schemes with #970E83 in its natural role, and a note on why the supporting colors balance it.
Dark Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.
How #970E83 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #970E83 at work across the surfaces designers actually ship.
:root {
--color-base: #970E83;
--color-base-rgb: 151 14 131;
--color-base-oklch: oklch(46.7% 0.199 335.9);
--color-50: #FEF0FC;
--color-100: #FDD9F7;
--color-200: #F8B4EE;
--color-300: #ED82DD;
--color-400: #DE54C9;
--color-500: #C331AE;
--color-600: #952D85;
--color-700: #69265F;
--color-800: #441C3E;
--color-900: #2A1326;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-magenta: {
50: '#FEF0FC',
100: '#FDD9F7',
200: '#F8B4EE',
300: '#ED82DD',
400: '#DE54C9',
500: '#C331AE',
600: '#952D85',
700: '#69265F',
800: '#441C3E',
900: '#2A1326',
},
}
$base: #970E83; $base-ink: #FFFFFF; $base-50: #FEF0FC; $base-100: #FDD9F7; $base-200: #F8B4EE; $base-300: #ED82DD; $base-400: #DE54C9; $base-500: #C331AE; $base-600: #952D85; $base-700: #69265F; $base-800: #441C3E; $base-900: #2A1326; $base-hover: #770B67; $base-subtle: #ECAAE2;
{
"color": {
"base": {
"value": "#970E83",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FC",
"type": "color"
},
"100": {
"value": "#FDD9F7",
"type": "color"
},
"200": {
"value": "#F8B4EE",
"type": "color"
},
"300": {
"value": "#ED82DD",
"type": "color"
},
"400": {
"value": "#DE54C9",
"type": "color"
},
"500": {
"value": "#C331AE",
"type": "color"
},
"600": {
"value": "#952D85",
"type": "color"
},
"700": {
"value": "#69265F",
"type": "color"
},
"800": {
"value": "#441C3E",
"type": "color"
},
"900": {
"value": "#2A1326",
"type": "color"
}
}
}
}