What color is #970F73?

#970F73 is a dark, vivid magenta. In RGB it is rgb(151, 15, 115), and in HSL hsl(316, 82%, 33%).

Is #970F73 accessible as text?

On white, #970F73 has a contrast ratio of 7.98:1 (passes WCAG AA for body text); on black it is 2.63:1 (fails). For text placed on #970F73, use white for the best readability.

What is the closest Tailwind color to #970F73?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #970F73?

#970F73 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0F9934. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #970F73 below.

Is #970F73 good for buttons?

#970F73 works well for buttons and highlights, but use white text on #970F73 — black text only reaches 2.63:1, below the 4.5:1 needed for normal-size labels.

Is #970F73 the same as CSS darkmagenta?

No — #970F73 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#970F73 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #970F73

Not just a swatch — here's how #970F73 works with other colors. Named schemes with #970F73 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #970F73 Secondary #E86C60 Accent #F0983F Anchor #5A3A53 Surface #F6E8D7

Mardi Gras glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #970F73 Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Mardi Gras sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #970F73 Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Mardi Gras anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #970F73 Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #5A2232

Mardi Gras plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #970F73 Secondary #9C708A Support #9C9087 Ink #18140F

Mardi Gras is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mardi Gras carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #970F73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 69/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 55/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #970F73

For UI

For branding

For interior

For fashion

People also use #970F73 with

Dark Violet Carmine Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #F1C9E6 for cards and hover fills. Tint 80

Avoid beside #990F46 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #970F73 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #970F73;
  --color-base-rgb: 151 15 115;
  --color-base-oklch: oklch(45.9% 0.188 342.7);
  --color-50: #FEF0FB;
  --color-100: #FCD9F3;
  --color-200: #F8B5E6;
  --color-300: #ED83D0;
  --color-400: #DD55B9;
  --color-500: #C3329C;
  --color-600: #942E79;
  --color-700: #692657;
  --color-800: #441D3A;
  --color-900: #2A1424;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  mardi-gras: {
    50: '#FEF0FB',
    100: '#FCD9F3',
    200: '#F8B5E6',
    300: '#ED83D0',
    400: '#DD55B9',
    500: '#C3329C',
    600: '#942E79',
    700: '#692657',
    800: '#441D3A',
    900: '#2A1424',
  },
}

$base: #970F73;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FCD9F3;
$base-200: #F8B5E6;
$base-300: #ED83D0;
$base-400: #DD55B9;
$base-500: #C3329C;
$base-600: #942E79;
$base-700: #692657;
$base-800: #441D3A;
$base-900: #2A1424;
$base-hover: #7B0C5D;
$base-subtle: #ECACDB;

{
    "color": {
        "base": {
            "value": "#970F73",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FCD9F3",
                "type": "color"
            },
            "200": {
                "value": "#F8B5E6",
                "type": "color"
            },
            "300": {
                "value": "#ED83D0",
                "type": "color"
            },
            "400": {
                "value": "#DD55B9",
                "type": "color"
            },
            "500": {
                "value": "#C3329C",
                "type": "color"
            },
            "600": {
                "value": "#942E79",
                "type": "color"
            },
            "700": {
                "value": "#692657",
                "type": "color"
            },
            "800": {
                "value": "#441D3A",
                "type": "color"
            },
            "900": {
                "value": "#2A1424",
                "type": "color"
            }
        }
    }
}