#97145A is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #97145A works with other colors. Named schemes with #97145A in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #97145A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #97145A at work across the surfaces designers actually ship.
:root {
--color-base: #97145A;
--color-base-rgb: 151 20 90;
--color-base-oklch: oklch(45.0% 0.172 355.0);
--color-50: #FEF1F8;
--color-100: #FBDAEC;
--color-200: #F5B7D8;
--color-300: #E986BB;
--color-400: #D9599D;
--color-500: #BE377F;
--color-600: #913164;
--color-700: #662849;
--color-800: #431E32;
--color-900: #29141F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF1F8',
100: '#FBDAEC',
200: '#F5B7D8',
300: '#E986BB',
400: '#D9599D',
500: '#BE377F',
600: '#913164',
700: '#662849',
800: '#431E32',
900: '#29141F',
},
}
$base: #97145A; $base-ink: #FFFFFF; $base-50: #FEF1F8; $base-100: #FBDAEC; $base-200: #F5B7D8; $base-300: #E986BB; $base-400: #D9599D; $base-500: #BE377F; $base-600: #913164; $base-700: #662849; $base-800: #431E32; $base-900: #29141F; $base-hover: #7B1049; $base-subtle: #EAAFCE;
{
"color": {
"base": {
"value": "#97145A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F8",
"type": "color"
},
"100": {
"value": "#FBDAEC",
"type": "color"
},
"200": {
"value": "#F5B7D8",
"type": "color"
},
"300": {
"value": "#E986BB",
"type": "color"
},
"400": {
"value": "#D9599D",
"type": "color"
},
"500": {
"value": "#BE377F",
"type": "color"
},
"600": {
"value": "#913164",
"type": "color"
},
"700": {
"value": "#662849",
"type": "color"
},
"800": {
"value": "#431E32",
"type": "color"
},
"900": {
"value": "#29141F",
"type": "color"
}
}
}
}