Nearest named color: Mauveine
#97149C
#97149C
Nearest named
Mauveine
Family
Purple
Lightness
48.5%
Chroma
0.213
Hue angle
326.5°
Temperature
Neutral-leaning
Contrast on white
7.25:1 · AAA
Contrast on black
2.56:1 · Fail
Web-safe
#990099
CSS oklch()
48% 0.21 326

#97149C is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #97149C

Not just a swatch — here's how #97149C works with other colors. Named schemes with #97149C in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Mauveine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Sunset Warmth Glow · 5 colors

Mauveine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Mauveine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Mauveine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Mauveine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauveine carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97149C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 56/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 25/100
Low
Clean and current — no dusty, aged cast.
Luxury 51/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 82/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 78/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 9/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97149C

For UI
For branding
For interior
For fashion
People also use #97149C with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.3:1. Use
Subtle surface Use #EFCBF0 for cards and hover fills. Tint 80
Avoid beside #9E1575 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97149C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #97149C;
  --color-base-rgb: 151 20 156;
  --color-base-oklch: oklch(48.5% 0.213 326.5);
  --color-50: #FDF1FE;
  --color-100: #FADAFB;
  --color-200: #F3B7F5;
  --color-300: #E686E9;
  --color-400: #D459D9;
  --color-500: #BA37BE;
  --color-600: #8E3191;
  --color-700: #642866;
  --color-800: #421E43;
  --color-900: #281429;
  --color-on-base: #FFFFFF;
}