What color is #971B4E?

#971B4E is a dark, vivid rose. In RGB it is rgb(151, 27, 78), and in HSL hsl(335, 70%, 35%).

Is #971B4E accessible as text?

On white, #971B4E has a contrast ratio of 8.13:1 (passes WCAG AA for body text); on black it is 2.58:1 (fails). For text placed on #971B4E, use white for the best readability.

What is the closest Tailwind color to #971B4E?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #971B4E?

#971B4E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1B9864. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #971B4E below.

Is #971B4E good for buttons?

#971B4E works well for buttons and highlights, but use white text on #971B4E — black text only reaches 2.58:1, below the 4.5:1 needed for normal-size labels.

Is #971B4E the same as CSS brown?

No — #971B4E is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#971B4E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #971B4E

Not just a swatch — here's how #971B4E works with other colors. Named schemes with #971B4E in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #971B4E Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #971B4E Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #971B4E Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #971B4E Secondary #B9612C Accent #7B7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #971B4E Secondary #9B707B Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

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Color Lab

How #971B4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 25/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 88/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #971B4E

For UI

For branding

For interior

For fashion

People also use #971B4E with

Byzantine Burnt Umber Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.1:1. Use

Subtle surface Use #EFCDDB for cards and hover fills. Tint 80

Avoid beside #981B25 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #971B4E at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #971B4E;
  --color-base-rgb: 151 27 78;
  --color-base-oklch: oklch(45.1% 0.162 2.2);
  --color-50: #FDF1F6;
  --color-100: #FADBE8;
  --color-200: #F3BAD1;
  --color-300: #E58AB0;
  --color-400: #D35F8F;
  --color-500: #B83D70;
  --color-600: #8C355A;
  --color-700: #642B43;
  --color-800: #41202E;
  --color-900: #28151D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FDF1F6',
    100: '#FADBE8',
    200: '#F3BAD1',
    300: '#E58AB0',
    400: '#D35F8F',
    500: '#B83D70',
    600: '#8C355A',
    700: '#642B43',
    800: '#41202E',
    900: '#28151D',
  },
}

$base: #971B4E;
$base-ink: #FFFFFF;
$base-50: #FDF1F6;
$base-100: #FADBE8;
$base-200: #F3BAD1;
$base-300: #E58AB0;
$base-400: #D35F8F;
$base-500: #B83D70;
$base-600: #8C355A;
$base-700: #642B43;
$base-800: #41202E;
$base-900: #28151D;
$base-hover: #79153F;
$base-subtle: #E8B3C9;

{
    "color": {
        "base": {
            "value": "#971B4E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F6",
                "type": "color"
            },
            "100": {
                "value": "#FADBE8",
                "type": "color"
            },
            "200": {
                "value": "#F3BAD1",
                "type": "color"
            },
            "300": {
                "value": "#E58AB0",
                "type": "color"
            },
            "400": {
                "value": "#D35F8F",
                "type": "color"
            },
            "500": {
                "value": "#B83D70",
                "type": "color"
            },
            "600": {
                "value": "#8C355A",
                "type": "color"
            },
            "700": {
                "value": "#642B43",
                "type": "color"
            },
            "800": {
                "value": "#41202E",
                "type": "color"
            },
            "900": {
                "value": "#28151D",
                "type": "color"
            }
        }
    }
}

Palettes built on #971B4E

Color Lab

Pairs with #971B4E

UI roles & guardrails

In real applications

Scales

Every model

Export