What color is #972008?

#972008 is a dark, vivid red. In RGB it is rgb(151, 32, 8), and in HSL hsl(10, 90%, 31%).

Is #972008 accessible as text?

On white, #972008 has a contrast ratio of 8.31:1 (passes WCAG AA for body text); on black it is 2.53:1 (fails). For text placed on #972008, use white for the best readability.

What is the closest Tailwind color to #972008?

The nearest Tailwind CSS token is red-800 (#9F0712).

What colors go well with #972008?

#972008 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #087E96. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #972008 below.

Is #972008 good for buttons?

#972008 works well for buttons and highlights, but use white text on #972008 — black text only reaches 2.53:1, below the 4.5:1 needed for normal-size labels.

Is #972008 the same as CSS brown?

No — #972008 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#972008 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #972008

Not just a swatch — here's how #972008 works with other colors. Named schemes with #972008 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #972008 Secondary #B76324 Accent #777743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Cherry Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #972008 Anchor #3A2A20 Surface #F0E2D0 Accent #969665 Secondary #3B3833

Cherry Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #972008 Secondary #7B4927 Surface #EAD9C0 Accent #42503A Anchor #5A222D

Cherry Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #972008 Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Cherry Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #972008 Secondary #996F66 Support #9B9186 Ink #17140F

Cherry Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cherry Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #972008 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 78/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #972008

For UI

For branding

For interior

For fashion

People also use #972008 with

Viva Magenta Olive Brown Teal Blue Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #F3CDC5 for cards and hover fills. Tint 80

Avoid beside #964F08 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #972008 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #972008;
  --color-base-rgb: 151 32 8;
  --color-base-oklch: oklch(44.2% 0.158 32.6);
  --color-50: #FEF3F0;
  --color-100: #FDDED8;
  --color-200: #FBBEB2;
  --color-300: #F2917E;
  --color-400: #E3674F;
  --color-500: #CA462B;
  --color-600: #993C29;
  --color-700: #6C2F23;
  --color-800: #46221B;
  --color-900: #2B1612;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cherry-red: {
    50: '#FEF3F0',
    100: '#FDDED8',
    200: '#FBBEB2',
    300: '#F2917E',
    400: '#E3674F',
    500: '#CA462B',
    600: '#993C29',
    700: '#6C2F23',
    800: '#46221B',
    900: '#2B1612',
  },
}

$base: #972008;
$base-ink: #FFFFFF;
$base-50: #FEF3F0;
$base-100: #FDDED8;
$base-200: #FBBEB2;
$base-300: #F2917E;
$base-400: #E3674F;
$base-500: #CA462B;
$base-600: #993C29;
$base-700: #6C2F23;
$base-800: #46221B;
$base-900: #2B1612;
$base-hover: #781906;
$base-subtle: #EEB2A6;

{
    "color": {
        "base": {
            "value": "#972008",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF3F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDED8",
                "type": "color"
            },
            "200": {
                "value": "#FBBEB2",
                "type": "color"
            },
            "300": {
                "value": "#F2917E",
                "type": "color"
            },
            "400": {
                "value": "#E3674F",
                "type": "color"
            },
            "500": {
                "value": "#CA462B",
                "type": "color"
            },
            "600": {
                "value": "#993C29",
                "type": "color"
            },
            "700": {
                "value": "#6C2F23",
                "type": "color"
            },
            "800": {
                "value": "#46221B",
                "type": "color"
            },
            "900": {
                "value": "#2B1612",
                "type": "color"
            }
        }
    }
}

Palettes built on #972008

Color Lab

Pairs with #972008

UI roles & guardrails

In real applications

Scales

Every model

Export