Nearest named color: Mauveine
#97229B
#97229B
Nearest named
Mauveine
Family
Purple
Lightness
49.2%
Chroma
0.201
Hue angle
326.6°
Temperature
Neutral-leaning
Contrast on white
6.96:1 · AA
Contrast on black
2.67:1 · Fail
Web-safe
#993399
CSS oklch()
49% 0.20 327

#97229B is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #97229B

Not just a swatch — here's how #97229B works with other colors. Named schemes with #97229B in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Mauveine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Sunset Warmth Glow · 5 colors

Mauveine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Mauveine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Mauveine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Mauveine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauveine carrying the quiet middle.

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Color Lab

How #97229B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 54/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 30/100
Low
A faint retro warmth without tipping into sepia.
Luxury 52/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 78/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 84/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 8/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97229B

For UI
For branding
For interior
For fashion
People also use #97229B with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.0:1. Use
Subtle surface Use #EDD0EE for cards and hover fills. Tint 80
Avoid beside #9B2277 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97229B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #97229B;
  --color-base-rgb: 151 34 155;
  --color-base-oklch: oklch(49.2% 0.201 326.6);
  --color-50: #FCF2FD;
  --color-100: #F7DDF8;
  --color-200: #EEBCF0;
  --color-300: #DE8EE1;
  --color-400: #CA64CE;
  --color-500: #AF42B3;
  --color-600: #863989;
  --color-700: #602E61;
  --color-800: #3F2140;
  --color-900: #271627;
  --color-on-base: #FFFFFF;
}