What color is #97238D?

#97238D is a dark purple. In RGB it is rgb(151, 35, 141), and in HSL hsl(305, 62%, 36%).

Is #97238D accessible as text?

On white, #97238D has a contrast ratio of 7.14:1 (passes WCAG AA for body text); on black it is 2.94:1 (fails). For text placed on #97238D, use white for the best readability.

What is the closest Tailwind color to #97238D?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #97238D?

#97238D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #23952C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97238D below.

Is #97238D good for buttons?

#97238D works well for buttons and highlights, but use white text on #97238D — black text only reaches 2.94:1, below the 4.5:1 needed for normal-size labels.

Is #97238D the same as CSS darkmagenta?

No — #97238D is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#97238D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97238D

Not just a swatch — here's how #97238D works with other colors. Named schemes with #97238D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #97238D Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Sunset Warmth Glow · 5 colors

Glow #97238D Secondary #E86C63 Accent #F19741 Anchor #5A3A54 Surface #F6E8D7

Dark Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #97238D Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97238D Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97238D Secondary #A0799A Support #9C9087 Ink #18140F

Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97238D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 88/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97238D

For UI

For branding

For interior

For fashion

People also use #97238D with

Grape Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #EDD0EB for cards and hover fills. Tint 80

Avoid beside #952365 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97238D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97238D;
  --color-base-rgb: 151 35 141;
  --color-base-oklch: oklch(48.5% 0.189 332.0);
  --color-50: #FDF2FC;
  --color-100: #F8DDF6;
  --color-200: #EFBDEB;
  --color-300: #E090D9;
  --color-400: #CC66C4;
  --color-500: #B144A8;
  --color-600: #873A81;
  --color-700: #602E5C;
  --color-800: #3F223D;
  --color-900: #271626;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dark-magenta: {
    50: '#FDF2FC',
    100: '#F8DDF6',
    200: '#EFBDEB',
    300: '#E090D9',
    400: '#CC66C4',
    500: '#B144A8',
    600: '#873A81',
    700: '#602E5C',
    800: '#3F223D',
    900: '#271626',
  },
}

$base: #97238D;
$base-ink: #FFFFFF;
$base-50: #FDF2FC;
$base-100: #F8DDF6;
$base-200: #EFBDEB;
$base-300: #E090D9;
$base-400: #CC66C4;
$base-500: #B144A8;
$base-600: #873A81;
$base-700: #602E5C;
$base-800: #3F223D;
$base-900: #271626;
$base-hover: #771C6F;
$base-subtle: #E5B7E1;

{
    "color": {
        "base": {
            "value": "#97238D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2FC",
                "type": "color"
            },
            "100": {
                "value": "#F8DDF6",
                "type": "color"
            },
            "200": {
                "value": "#EFBDEB",
                "type": "color"
            },
            "300": {
                "value": "#E090D9",
                "type": "color"
            },
            "400": {
                "value": "#CC66C4",
                "type": "color"
            },
            "500": {
                "value": "#B144A8",
                "type": "color"
            },
            "600": {
                "value": "#873A81",
                "type": "color"
            },
            "700": {
                "value": "#602E5C",
                "type": "color"
            },
            "800": {
                "value": "#3F223D",
                "type": "color"
            },
            "900": {
                "value": "#271626",
                "type": "color"
            }
        }
    }
}