What color is #97264A?

#97264A is a dark rose. In RGB it is rgb(151, 38, 74), and in HSL hsl(341, 60%, 37%).

Is #97264A accessible as text?

On white, #97264A has a contrast ratio of 7.80:1 (passes WCAG AA for body text); on black it is 2.69:1 (fails). For text placed on #97264A, use white for the best readability.

What is the closest Tailwind color to #97264A?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #97264A?

#97264A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #269773. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97264A below.

Is #97264A good for buttons?

#97264A works well for buttons and highlights, but use white text on #97264A — black text only reaches 2.69:1, below the 4.5:1 needed for normal-size labels.

Is #97264A the same as CSS brown?

No — #97264A is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#97264A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97264A

Not just a swatch — here's how #97264A works with other colors. Named schemes with #97264A in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #97264A Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97264A Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #97264A Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #97264A Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97264A Secondary #9C737B Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97264A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 37/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 55/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 91/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97264A

For UI

For branding

For interior

For fashion

People also use #97264A with

Byzantine Chestnut Shamrock Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #EDD1DA for cards and hover fills. Tint 80

Avoid beside #972826 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97264A at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97264A;
  --color-base-rgb: 151 38 74;
  --color-base-oklch: oklch(45.8% 0.150 6.4);
  --color-50: #FCF2F6;
  --color-100: #F8DEE6;
  --color-200: #EFBECD;
  --color-300: #DE91A9;
  --color-400: #CB6787;
  --color-500: #AF4667;
  --color-600: #863C53;
  --color-700: #602F3F;
  --color-800: #3F222B;
  --color-900: #27161C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FCF2F6',
    100: '#F8DEE6',
    200: '#EFBECD',
    300: '#DE91A9',
    400: '#CB6787',
    500: '#AF4667',
    600: '#863C53',
    700: '#602F3F',
    800: '#3F222B',
    900: '#27161C',
  },
}

$base: #97264A;
$base-ink: #FFFFFF;
$base-50: #FCF2F6;
$base-100: #F8DEE6;
$base-200: #EFBECD;
$base-300: #DE91A9;
$base-400: #CB6787;
$base-500: #AF4667;
$base-600: #863C53;
$base-700: #602F3F;
$base-800: #3F222B;
$base-900: #27161C;
$base-hover: #791E3B;
$base-subtle: #E5B9C7;

{
    "color": {
        "base": {
            "value": "#97264A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F6",
                "type": "color"
            },
            "100": {
                "value": "#F8DEE6",
                "type": "color"
            },
            "200": {
                "value": "#EFBECD",
                "type": "color"
            },
            "300": {
                "value": "#DE91A9",
                "type": "color"
            },
            "400": {
                "value": "#CB6787",
                "type": "color"
            },
            "500": {
                "value": "#AF4667",
                "type": "color"
            },
            "600": {
                "value": "#863C53",
                "type": "color"
            },
            "700": {
                "value": "#602F3F",
                "type": "color"
            },
            "800": {
                "value": "#3F222B",
                "type": "color"
            },
            "900": {
                "value": "#27161C",
                "type": "color"
            }
        }
    }
}

Palettes built on #97264A

Color Lab

Pairs with #97264A

UI roles & guardrails

In real applications

Scales

Every model

Export