What color is #972736?

#972736 is a dark red. In RGB it is rgb(151, 39, 54), and in HSL hsl(352, 59%, 37%).

Is #972736 accessible as text?

On white, #972736 has a contrast ratio of 7.90:1 (passes WCAG AA for body text); on black it is 2.66:1 (fails). For text placed on #972736, use white for the best readability.

What is the closest Tailwind color to #972736?

The nearest Tailwind CSS token is rose-800 (#A50036).

What colors go well with #972736?

#972736 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #279687. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #972736 below.

Is #972736 good for buttons?

#972736 works well for buttons and highlights, but use white text on #972736 — black text only reaches 2.66:1, below the 4.5:1 needed for normal-size labels.

Is #972736 the same as CSS brown?

No — #972736 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#972736 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #972736

Not just a swatch — here's how #972736 works with other colors. Named schemes with #972736 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #972736 Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #972736 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #972736 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #972736 Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #972736 Secondary #9B7373 Support #9B9087 Ink #17140F

Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #972736 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 62/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 57/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 40/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #972736

For UI

For branding

For interior

For fashion

People also use #972736 with

Fandango Sienna Dark Cyan Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.9:1. Use

Subtle surface Use #EDD1D5 for cards and hover fills. Tint 80

Avoid beside #963D27 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #972736 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #972736;
  --color-base-rgb: 151 39 54;
  --color-base-oklch: oklch(45.4% 0.147 18.0);
  --color-50: #FCF2F4;
  --color-100: #F7DEE1;
  --color-200: #EEBEC5;
  --color-300: #DE929C;
  --color-400: #CA6875;
  --color-500: #AE4654;
  --color-600: #863C46;
  --color-700: #5F3036;
  --color-800: #3F2226;
  --color-900: #271719;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  carmine: {
    50: '#FCF2F4',
    100: '#F7DEE1',
    200: '#EEBEC5',
    300: '#DE929C',
    400: '#CA6875',
    500: '#AE4654',
    600: '#863C46',
    700: '#5F3036',
    800: '#3F2226',
    900: '#271719',
  },
}

$base: #972736;
$base-ink: #FFFFFF;
$base-50: #FCF2F4;
$base-100: #F7DEE1;
$base-200: #EEBEC5;
$base-300: #DE929C;
$base-400: #CA6875;
$base-500: #AE4654;
$base-600: #863C46;
$base-700: #5F3036;
$base-800: #3F2226;
$base-900: #271719;
$base-hover: #781F2B;
$base-subtle: #E4B9BF;

{
    "color": {
        "base": {
            "value": "#972736",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F4",
                "type": "color"
            },
            "100": {
                "value": "#F7DEE1",
                "type": "color"
            },
            "200": {
                "value": "#EEBEC5",
                "type": "color"
            },
            "300": {
                "value": "#DE929C",
                "type": "color"
            },
            "400": {
                "value": "#CA6875",
                "type": "color"
            },
            "500": {
                "value": "#AE4654",
                "type": "color"
            },
            "600": {
                "value": "#863C46",
                "type": "color"
            },
            "700": {
                "value": "#5F3036",
                "type": "color"
            },
            "800": {
                "value": "#3F2226",
                "type": "color"
            },
            "900": {
                "value": "#271719",
                "type": "color"
            }
        }
    }
}

Palettes built on #972736

Color Lab

Pairs with #972736

UI roles & guardrails

In real applications

Scales

Every model

Export