What color is #972788?

#972788 is a dark purple. In RGB it is rgb(151, 39, 136), and in HSL hsl(308, 59%, 37%).

Is #972788 accessible as text?

On white, #972788 has a contrast ratio of 7.09:1 (passes WCAG AA for body text); on black it is 2.96:1 (fails). For text placed on #972788, use white for the best readability.

What is the closest Tailwind color to #972788?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #972788?

#972788 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #279636. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #972788 below.

Is #972788 good for buttons?

#972788 works well for buttons and highlights, but use white text on #972788 — black text only reaches 2.96:1, below the 4.5:1 needed for normal-size labels.

Is #972788 the same as CSS darkmagenta?

No — #972788 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#972788 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #972788

Not just a swatch — here's how #972788 works with other colors. Named schemes with #972788 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #972788 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #972788 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #972788 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #972788 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Dark Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #972788 Secondary #A07A98 Support #9C9087 Ink #18140F

Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #972788 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #972788

For UI

For branding

For interior

For fashion

People also use #972788 with

Grape Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #EDD1E9 for cards and hover fills. Tint 80

Avoid beside #962762 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #972788 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #972788;
  --color-base-rgb: 151 39 136;
  --color-base-oklch: oklch(48.5% 0.181 334.1);
  --color-50: #FCF2FB;
  --color-100: #F7DEF4;
  --color-200: #EEBEE8;
  --color-300: #DE92D4;
  --color-400: #CA68BD;
  --color-500: #AE46A0;
  --color-600: #863C7C;
  --color-700: #5F3059;
  --color-800: #3F223B;
  --color-900: #271724;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dark-magenta: {
    50: '#FCF2FB',
    100: '#F7DEF4',
    200: '#EEBEE8',
    300: '#DE92D4',
    400: '#CA68BD',
    500: '#AE46A0',
    600: '#863C7C',
    700: '#5F3059',
    800: '#3F223B',
    900: '#271724',
  },
}

$base: #972788;
$base-ink: #FFFFFF;
$base-50: #FCF2FB;
$base-100: #F7DEF4;
$base-200: #EEBEE8;
$base-300: #DE92D4;
$base-400: #CA68BD;
$base-500: #AE46A0;
$base-600: #863C7C;
$base-700: #5F3059;
$base-800: #3F223B;
$base-900: #271724;
$base-hover: #781F6C;
$base-subtle: #E4B9DF;

{
    "color": {
        "base": {
            "value": "#972788",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FB",
                "type": "color"
            },
            "100": {
                "value": "#F7DEF4",
                "type": "color"
            },
            "200": {
                "value": "#EEBEE8",
                "type": "color"
            },
            "300": {
                "value": "#DE92D4",
                "type": "color"
            },
            "400": {
                "value": "#CA68BD",
                "type": "color"
            },
            "500": {
                "value": "#AE46A0",
                "type": "color"
            },
            "600": {
                "value": "#863C7C",
                "type": "color"
            },
            "700": {
                "value": "#5F3059",
                "type": "color"
            },
            "800": {
                "value": "#3F223B",
                "type": "color"
            },
            "900": {
                "value": "#271724",
                "type": "color"
            }
        }
    }
}

Palettes built on #972788

Color Lab

Pairs with #972788

UI roles & guardrails

In real applications

Scales

Every model

Export