What color is #9727B9?

#9727B9 is a medium purple. In RGB it is rgb(151, 39, 185), and in HSL hsl(286, 65%, 44%).

Is #9727B9 accessible as text?

On white, #9727B9 has a contrast ratio of 6.35:1 (passes WCAG AA for body text); on black it is 3.31:1 (fails). For text placed on #9727B9, use white for the best readability.

What is the closest Tailwind color to #9727B9?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #9727B9?

#9727B9 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #49B927. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #9727B9 below.

Is #9727B9 good for buttons?

#9727B9 works well for buttons and highlights, but use white text on #9727B9 — black text only reaches 3.31:1, below the 4.5:1 needed for normal-size labels.

Is #9727B9 the same as CSS darkorchid?

No — #9727B9 is not the CSS named color darkorchid, but darkorchid (#9932CC) is the closest CSS named color.

#9727B9 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #9727B9

Not just a swatch — here's how #9727B9 works with other colors. Named schemes with #9727B9 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #9727B9 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Dark Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #9727B9 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #B95BD9

Dark Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Orchid.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #9727B9 Secondary #A482B1 Support #9C9087 Ink #18140F

Dark Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #9727B9 Secondary #E86B67 Accent #F29645 Anchor #593A55 Surface #F6E8D7

Dark Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #9727B9 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Dark Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #9727B9 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 21/100

Low

Clean and current — no dusty, aged cast.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 85/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9727B9

For UI

For branding

For interior

For fashion

People also use #9727B9 with

Han Purple Fandango Kelly Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #EAD5F0 for cards and hover fills. Tint 80

Avoid beside #B927AB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9727B9 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #9727B9;
  --color-base-rgb: 151 39 185;
  --color-base-oklch: oklch(51.6% 0.221 316.7);
  --color-50: #FAF2FD;
  --color-100: #F2DDF9;
  --color-200: #E4BCF1;
  --color-300: #CE8EE2;
  --color-400: #B663CF;
  --color-500: #9941B4;
  --color-600: #763889;
  --color-700: #552D62;
  --color-800: #392140;
  --color-900: #231627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dark-orchid: {
    50: '#FAF2FD',
    100: '#F2DDF9',
    200: '#E4BCF1',
    300: '#CE8EE2',
    400: '#B663CF',
    500: '#9941B4',
    600: '#763889',
    700: '#552D62',
    800: '#392140',
    900: '#231627',
  },
}

$base: #9727B9;
$base-ink: #FFFFFF;
$base-50: #FAF2FD;
$base-100: #F2DDF9;
$base-200: #E4BCF1;
$base-300: #CE8EE2;
$base-400: #B663CF;
$base-500: #9941B4;
$base-600: #763889;
$base-700: #552D62;
$base-800: #392140;
$base-900: #231627;
$base-hover: #791F94;
$base-subtle: #DFBFE9;

{
    "color": {
        "base": {
            "value": "#9727B9",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F2DDF9",
                "type": "color"
            },
            "200": {
                "value": "#E4BCF1",
                "type": "color"
            },
            "300": {
                "value": "#CE8EE2",
                "type": "color"
            },
            "400": {
                "value": "#B663CF",
                "type": "color"
            },
            "500": {
                "value": "#9941B4",
                "type": "color"
            },
            "600": {
                "value": "#763889",
                "type": "color"
            },
            "700": {
                "value": "#552D62",
                "type": "color"
            },
            "800": {
                "value": "#392140",
                "type": "color"
            },
            "900": {
                "value": "#231627",
                "type": "color"
            }
        }
    }
}