What color is #97293C?

#97293C is a dark red. In RGB it is rgb(151, 41, 60), and in HSL hsl(350, 57%, 38%).

Is #97293C accessible as text?

On white, #97293C has a contrast ratio of 7.78:1 (passes WCAG AA for body text); on black it is 2.70:1 (fails). For text placed on #97293C, use white for the best readability.

What is the closest Tailwind color to #97293C?

The nearest Tailwind CSS token is rose-800 (#A50036).

What colors go well with #97293C?

#97293C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2A9886. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97293C below.

Is #97293C good for buttons?

#97293C works well for buttons and highlights, but use white text on #97293C — black text only reaches 2.70:1, below the 4.5:1 needed for normal-size labels.

Is #97293C the same as CSS brown?

No — #97293C is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#97293C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97293C

Not just a swatch — here's how #97293C works with other colors. Named schemes with #97293C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #97293C Secondary #B86229 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #97293C Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97293C Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #97293C Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97293C Secondary #9C7476 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97293C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 57/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 58/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 91/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97293C

For UI

For branding

For interior

For fashion

People also use #97293C with

Fandango Sienna Persian Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #ECD2D7 for cards and hover fills. Tint 80

Avoid beside #983C2A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97293C at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97293C;
  --color-base-rgb: 151 41 60;
  --color-base-oklch: oklch(45.8% 0.145 15.3);
  --color-50: #FCF3F4;
  --color-100: #F7DEE2;
  --color-200: #EDBFC7;
  --color-300: #DC939F;
  --color-400: #C86A7A;
  --color-500: #AD4859;
  --color-600: #843D49;
  --color-700: #5E3038;
  --color-800: #3E2327;
  --color-900: #261719;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FCF3F4',
    100: '#F7DEE2',
    200: '#EDBFC7',
    300: '#DC939F',
    400: '#C86A7A',
    500: '#AD4859',
    600: '#843D49',
    700: '#5E3038',
    800: '#3E2327',
    900: '#261719',
  },
}

$base: #97293C;
$base-ink: #FFFFFF;
$base-50: #FCF3F4;
$base-100: #F7DEE2;
$base-200: #EDBFC7;
$base-300: #DC939F;
$base-400: #C86A7A;
$base-500: #AD4859;
$base-600: #843D49;
$base-700: #5E3038;
$base-800: #3E2327;
$base-900: #261719;
$base-hover: #7A2130;
$base-subtle: #E4BBC2;

{
    "color": {
        "base": {
            "value": "#97293C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F7DEE2",
                "type": "color"
            },
            "200": {
                "value": "#EDBFC7",
                "type": "color"
            },
            "300": {
                "value": "#DC939F",
                "type": "color"
            },
            "400": {
                "value": "#C86A7A",
                "type": "color"
            },
            "500": {
                "value": "#AD4859",
                "type": "color"
            },
            "600": {
                "value": "#843D49",
                "type": "color"
            },
            "700": {
                "value": "#5E3038",
                "type": "color"
            },
            "800": {
                "value": "#3E2327",
                "type": "color"
            },
            "900": {
                "value": "#261719",
                "type": "color"
            }
        }
    }
}

Palettes built on #97293C

Color Lab

Pairs with #97293C

UI roles & guardrails

In real applications

Scales

Every model

Export