Nearest named color: Dark Orchid
#972BCA
#972BCA
Nearest named
Dark Orchid
Family
Purple
Lightness
53.1%
Chroma
0.232
Hue angle
311.7°
Temperature
Neutral-leaning
Contrast on white
5.98:1 · AA
Contrast on black
3.11:1 · AA Large
Web-safe
#9933CC
CSS oklch()
53% 0.23 312

#972BCA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #972BCA

Not just a swatch — here's how #972BCA works with other colors. Named schemes with #972BCA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Dark Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Dark Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Orchid.

Minimal Editorial Surface · 5 colors

Dark Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Orchid carrying the quiet middle.

Coastal Morning Lead · 5 colors

Dark Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Dark Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #972BCA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 51/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 17/100
Very low
Clean and current — no dusty, aged cast.
Luxury 46/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 89/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 71/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 73/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #972BCA

For UI
For branding
For interior
For fashion
People also use #972BCA with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.0:1. Use
Subtle surface Use #E9D8F1 for cards and hover fills. Tint 80
Avoid beside #CA2BC7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #972BCA at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #972BCA;
  --color-base-rgb: 151 43 202;
  --color-base-oklch: oklch(53.1% 0.232 311.7);
  --color-50: #F9F2FD;
  --color-100: #F0DDF9;
  --color-200: #E0BCF1;
  --color-300: #C78EE2;
  --color-400: #AD63CF;
  --color-500: #8F41B4;
  --color-600: #703889;
  --color-700: #512D62;
  --color-800: #362140;
  --color-900: #221627;
  --color-on-base: #FFFFFF;
}