What color is #97308E?

#97308E is a dark purple. In RGB it is rgb(151, 48, 142), and in HSL hsl(305, 52%, 39%).

Is #97308E accessible as text?

On white, #97308E has a contrast ratio of 6.71:1 (passes WCAG AA for body text); on black it is 3.13:1 (fails). For text placed on #97308E, use white for the best readability.

What is the closest Tailwind color to #97308E?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #97308E?

#97308E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #309738. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97308E below.

Is #97308E good for buttons?

#97308E works well for buttons and highlights, but use white text on #97308E — black text only reaches 3.13:1, below the 4.5:1 needed for normal-size labels.

Is #97308E the same as CSS darkmagenta?

No — #97308E is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#97308E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97308E

Not just a swatch — here's how #97308E works with other colors. Named schemes with #97308E in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #97308E Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97308E Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #97308E Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #97308E Secondary #BA6034 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97308E Secondary #A27E9C Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97308E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 94/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97308E

For UI

For branding

For interior

For fashion

People also use #97308E with

Grape Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #ECD4EA for cards and hover fills. Tint 80

Avoid beside #97306C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97308E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97308E;
  --color-base-rgb: 151 48 142;
  --color-base-oklch: oklch(49.7% 0.175 331.6);
  --color-50: #FCF3FB;
  --color-100: #F6DFF4;
  --color-200: #EBC1E8;
  --color-300: #D996D4;
  --color-400: #C46EBD;
  --color-500: #A84DA1;
  --color-600: #81417C;
  --color-700: #5C3259;
  --color-800: #3D243B;
  --color-900: #261824;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FCF3FB',
    100: '#F6DFF4',
    200: '#EBC1E8',
    300: '#D996D4',
    400: '#C46EBD',
    500: '#A84DA1',
    600: '#81417C',
    700: '#5C3259',
    800: '#3D243B',
    900: '#261824',
  },
}

$base: #97308E;
$base-ink: #FFFFFF;
$base-50: #FCF3FB;
$base-100: #F6DFF4;
$base-200: #EBC1E8;
$base-300: #D996D4;
$base-400: #C46EBD;
$base-500: #A84DA1;
$base-600: #81417C;
$base-700: #5C3259;
$base-800: #3D243B;
$base-900: #261824;
$base-hover: #792672;
$base-subtle: #E3BEE0;

{
    "color": {
        "base": {
            "value": "#97308E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3FB",
                "type": "color"
            },
            "100": {
                "value": "#F6DFF4",
                "type": "color"
            },
            "200": {
                "value": "#EBC1E8",
                "type": "color"
            },
            "300": {
                "value": "#D996D4",
                "type": "color"
            },
            "400": {
                "value": "#C46EBD",
                "type": "color"
            },
            "500": {
                "value": "#A84DA1",
                "type": "color"
            },
            "600": {
                "value": "#81417C",
                "type": "color"
            },
            "700": {
                "value": "#5C3259",
                "type": "color"
            },
            "800": {
                "value": "#3D243B",
                "type": "color"
            },
            "900": {
                "value": "#261824",
                "type": "color"
            }
        }
    }
}

Palettes built on #97308E

Color Lab

Pairs with #97308E

UI roles & guardrails

In real applications

Scales

Every model

Export