What color is #97339C?

#97339C is a medium purple. In RGB it is rgb(151, 51, 156), and in HSL hsl(297, 51%, 41%).

Is #97339C accessible as text?

On white, #97339C has a contrast ratio of 6.42:1 (passes WCAG AA for body text); on black it is 3.27:1 (fails). For text placed on #97339C, use white for the best readability.

What is the closest Tailwind color to #97339C?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #97339C?

#97339C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #399E33. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97339C below.

Is #97339C good for buttons?

#97339C works well for buttons and highlights, but use white text on #97339C — black text only reaches 3.27:1, below the 4.5:1 needed for normal-size labels.

Is #97339C the same as CSS darkmagenta?

No — #97339C is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#97339C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97339C

Not just a swatch — here's how #97339C works with other colors. Named schemes with #97339C in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #97339C Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #97339C Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #97339C Anchor #3B2922 Surface #F2E2D1 Accent #9D9362 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #97339C Secondary #A381A4 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #97339C Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #B960BD

Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.

Build a working theme in the generator →

Color Lab

How #97339C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 92/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97339C

For UI

For branding

For interior

For fashion

People also use #97339C with

Grape Cranberry Shamrock Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #EBD6EC for cards and hover fills. Tint 80

Avoid beside #9E3380 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97339C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97339C;
  --color-base-rgb: 151 51 156;
  --color-base-oklch: oklch(50.8% 0.183 325.9);
  --color-50: #FBF3FC;
  --color-100: #F5E0F6;
  --color-200: #E9C1EB;
  --color-300: #D597D9;
  --color-400: #BF6FC3;
  --color-500: #A34EA7;
  --color-600: #7D4181;
  --color-700: #5A335C;
  --color-800: #3B243D;
  --color-900: #251826;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FBF3FC',
    100: '#F5E0F6',
    200: '#E9C1EB',
    300: '#D597D9',
    400: '#BF6FC3',
    500: '#A34EA7',
    600: '#7D4181',
    700: '#5A335C',
    800: '#3B243D',
    900: '#251826',
  },
}

$base: #97339C;
$base-ink: #FFFFFF;
$base-50: #FBF3FC;
$base-100: #F5E0F6;
$base-200: #E9C1EB;
$base-300: #D597D9;
$base-400: #BF6FC3;
$base-500: #A34EA7;
$base-600: #7D4181;
$base-700: #5A335C;
$base-800: #3B243D;
$base-900: #251826;
$base-hover: #7A297E;
$base-subtle: #E2C0E3;

{
    "color": {
        "base": {
            "value": "#97339C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F5E0F6",
                "type": "color"
            },
            "200": {
                "value": "#E9C1EB",
                "type": "color"
            },
            "300": {
                "value": "#D597D9",
                "type": "color"
            },
            "400": {
                "value": "#BF6FC3",
                "type": "color"
            },
            "500": {
                "value": "#A34EA7",
                "type": "color"
            },
            "600": {
                "value": "#7D4181",
                "type": "color"
            },
            "700": {
                "value": "#5A335C",
                "type": "color"
            },
            "800": {
                "value": "#3B243D",
                "type": "color"
            },
            "900": {
                "value": "#251826",
                "type": "color"
            }
        }
    }
}

Palettes built on #97339C

Color Lab

Pairs with #97339C

UI roles & guardrails

In real applications

Scales

Every model

Export