What color is #97396D?

#97396D is a medium pink. In RGB it is rgb(151, 57, 109), and in HSL hsl(327, 45%, 41%).

Is #97396D accessible as text?

On white, #97396D has a contrast ratio of 6.73:1 (passes WCAG AA for body text); on black it is 3.12:1 (fails). For text placed on #97396D, use white for the best readability.

What is the closest Tailwind color to #97396D?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #97396D?

#97396D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3A9864. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97396D below.

Is #97396D good for buttons?

#97396D works well for buttons and highlights, but use white text on #97396D — black text only reaches 3.12:1, below the 4.5:1 needed for normal-size labels.

Is #97396D the same as CSS brown?

No — #97396D is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#97396D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97396D

Not just a swatch — here's how #97396D works with other colors. Named schemes with #97396D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #97396D Anchor #3B2922 Surface #F1E2D1 Accent #9B9563 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97396D Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #97396D Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #97396D Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97396D Secondary #A17E8E Support #9C9087 Ink #17140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97396D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 14/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 60/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97396D

For UI

For branding

For interior

For fashion

People also use #97396D with

Byzantine Chestnut Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #EBD7E2 for cards and hover fills. Tint 80

Avoid beside #983A4E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97396D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97396D;
  --color-base-rgb: 151 57 109;
  --color-base-oklch: oklch(49.2% 0.139 349.1);
  --color-50: #FBF4F8;
  --color-100: #F4E1EC;
  --color-200: #E8C4D8;
  --color-300: #D59BBB;
  --color-400: #BE749D;
  --color-500: #A2537E;
  --color-600: #7D4564;
  --color-700: #5A3549;
  --color-800: #3B2632;
  --color-900: #25191F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FBF4F8',
    100: '#F4E1EC',
    200: '#E8C4D8',
    300: '#D59BBB',
    400: '#BE749D',
    500: '#A2537E',
    600: '#7D4564',
    700: '#5A3549',
    800: '#3B2632',
    900: '#25191F',
  },
}

$base: #97396D;
$base-ink: #FFFFFF;
$base-50: #FBF4F8;
$base-100: #F4E1EC;
$base-200: #E8C4D8;
$base-300: #D59BBB;
$base-400: #BE749D;
$base-500: #A2537E;
$base-600: #7D4564;
$base-700: #5A3549;
$base-800: #3B2632;
$base-900: #25191F;
$base-hover: #792E57;
$base-subtle: #E1C2D3;

{
    "color": {
        "base": {
            "value": "#97396D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F8",
                "type": "color"
            },
            "100": {
                "value": "#F4E1EC",
                "type": "color"
            },
            "200": {
                "value": "#E8C4D8",
                "type": "color"
            },
            "300": {
                "value": "#D59BBB",
                "type": "color"
            },
            "400": {
                "value": "#BE749D",
                "type": "color"
            },
            "500": {
                "value": "#A2537E",
                "type": "color"
            },
            "600": {
                "value": "#7D4564",
                "type": "color"
            },
            "700": {
                "value": "#5A3549",
                "type": "color"
            },
            "800": {
                "value": "#3B2632",
                "type": "color"
            },
            "900": {
                "value": "#25191F",
                "type": "color"
            }
        }
    }
}

Palettes built on #97396D

Color Lab

Pairs with #97396D

UI roles & guardrails

In real applications

Scales

Every model

Export