#9742FF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #9742FF works with other colors. Named schemes with #9742FF in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #9742FF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9742FF at work across the surfaces designers actually ship.
:root {
--color-base: #9742FF;
--color-base-rgb: 151 66 255;
--color-base-oklch: oklch(59.3% 0.259 298.5);
--color-50: #F7F0FE;
--color-100: #E9D8FD;
--color-200: #D2B1FC;
--color-300: #B177F8;
--color-400: #9146EC;
--color-500: #7222D2;
--color-600: #5B239F;
--color-700: #431F70;
--color-800: #2E1848;
--color-900: #1D112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F0FE',
100: '#E9D8FD',
200: '#D2B1FC',
300: '#B177F8',
400: '#9146EC',
500: '#7222D2',
600: '#5B239F',
700: '#431F70',
800: '#2E1848',
900: '#1D112C',
},
}
$base: #9742FF; $base-ink: #FFFFFF; $base-50: #F7F0FE; $base-100: #E9D8FD; $base-200: #D2B1FC; $base-300: #B177F8; $base-400: #9146EC; $base-500: #7222D2; $base-600: #5B239F; $base-700: #431F70; $base-800: #2E1848; $base-900: #1D112C; $base-hover: #7402FF; $base-subtle: #E1CDF8;
{
"color": {
"base": {
"value": "#9742FF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#E9D8FD",
"type": "color"
},
"200": {
"value": "#D2B1FC",
"type": "color"
},
"300": {
"value": "#B177F8",
"type": "color"
},
"400": {
"value": "#9146EC",
"type": "color"
},
"500": {
"value": "#7222D2",
"type": "color"
},
"600": {
"value": "#5B239F",
"type": "color"
},
"700": {
"value": "#431F70",
"type": "color"
},
"800": {
"value": "#2E1848",
"type": "color"
},
"900": {
"value": "#1D112C",
"type": "color"
}
}
}
}