What color is #9743EB?

#9743EB is a medium, vivid violet. In RGB it is rgb(151, 67, 235), and in HSL hsl(270, 81%, 59%).

Is #9743EB accessible as text?

On white, #9743EB has a contrast ratio of 4.86:1 (passes WCAG AA for body text); on black it is 4.32:1 (fails). For text placed on #9743EB, use white for the best readability.

What is the closest Tailwind color to #9743EB?

The nearest Tailwind CSS token is violet-500 (#8E51FF).

What colors go well with #9743EB?

#9743EB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #96EB42. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #9743EB below.

Is #9743EB good for buttons?

#9743EB works well for buttons and highlights, but use white text on #9743EB — black text only reaches 4.32:1, below the 4.5:1 needed for normal-size labels.

Is #9743EB the same as CSS blueviolet?

No — #9743EB is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#9743EB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #9743EB

Not just a swatch — here's how #9743EB works with other colors. Named schemes with #9743EB in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #9743EB Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #9743EB Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #B974FF

Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #9743EB Secondary #AE98D0 Support #9C9088 Ink #18140F

Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #9743EB Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #9743EB Secondary #E86B6B Accent #F49448 Anchor #593A56 Surface #F7E7D7

Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #9743EB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 14/100

Very low

Clean and current — no dusty, aged cast.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 92/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 71/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9743EB

For UI

For branding

For interior

For fashion

People also use #9743EB with

Medium Slate Blue Fuchsia Yellow Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.9:1. Use

Subtle surface Use #EADEF6 for cards and hover fills. Tint 80

Avoid beside #CF42EB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9743EB at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #9743EB;
  --color-base-rgb: 151 67 235;
  --color-base-oklch: oklch(57.8% 0.238 302.2);
  --color-50: #F7F1FE;
  --color-100: #EBD9FC;
  --color-200: #D6B5F7;
  --color-300: #B883EC;
  --color-400: #9956DC;
  --color-500: #7A33C2;
  --color-600: #612E93;
  --color-700: #472768;
  --color-800: #301D44;
  --color-900: #1F142A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  blue-violet: {
    50: '#F7F1FE',
    100: '#EBD9FC',
    200: '#D6B5F7',
    300: '#B883EC',
    400: '#9956DC',
    500: '#7A33C2',
    600: '#612E93',
    700: '#472768',
    800: '#301D44',
    900: '#1F142A',
  },
}

$base: #9743EB;
$base-ink: #FFFFFF;
$base-50: #F7F1FE;
$base-100: #EBD9FC;
$base-200: #D6B5F7;
$base-300: #B883EC;
$base-400: #9956DC;
$base-500: #7A33C2;
$base-600: #612E93;
$base-700: #472768;
$base-800: #301D44;
$base-900: #1F142A;
$base-hover: #7817DA;
$base-subtle: #E0CCF3;

{
    "color": {
        "base": {
            "value": "#9743EB",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F1FE",
                "type": "color"
            },
            "100": {
                "value": "#EBD9FC",
                "type": "color"
            },
            "200": {
                "value": "#D6B5F7",
                "type": "color"
            },
            "300": {
                "value": "#B883EC",
                "type": "color"
            },
            "400": {
                "value": "#9956DC",
                "type": "color"
            },
            "500": {
                "value": "#7A33C2",
                "type": "color"
            },
            "600": {
                "value": "#612E93",
                "type": "color"
            },
            "700": {
                "value": "#472768",
                "type": "color"
            },
            "800": {
                "value": "#301D44",
                "type": "color"
            },
            "900": {
                "value": "#1F142A",
                "type": "color"
            }
        }
    }
}

Palettes built on #9743EB

Color Lab

Pairs with #9743EB

UI roles & guardrails

In real applications

Scales

Every model

Export