What color is #97477D?

#97477D is a medium magenta. In RGB it is rgb(151, 71, 125), and in HSL hsl(320, 36%, 44%).

Is #97477D accessible as text?

On white, #97477D has a contrast ratio of 5.98:1 (passes WCAG AA for body text); on black it is 3.51:1 (fails). For text placed on #97477D, use white for the best readability.

What is the closest Tailwind color to #97477D?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #97477D?

#97477D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #489963. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97477D below.

Is #97477D good for buttons?

#97477D works well for buttons and highlights, but use white text on #97477D — black text only reaches 3.51:1, below the 4.5:1 needed for normal-size labels.

Is #97477D the same as CSS mediumvioletred?

No — #97477D is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#97477D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97477D

Not just a swatch — here's how #97477D works with other colors. Named schemes with #97477D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #97477D Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97477D Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #97477D Surface #F4E6D7 Anchor #5D203C Accent #E6C2C4 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #97477D Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97477D Secondary #A58799 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97477D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 66/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 55/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97477D

For UI

For branding

For interior

For fashion

People also use #97477D with

Amethyst Chestnut Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.0:1. Use

Subtle surface Use #EADBE5 for cards and hover fills. Tint 80

Avoid beside #994863 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97477D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97477D;
  --color-base-rgb: 151 71 125;
  --color-base-oklch: oklch(51.7% 0.126 341.4);
  --color-50: #FAF4F8;
  --color-100: #F2E3ED;
  --color-200: #E5C8DB;
  --color-300: #CFA0BF;
  --color-400: #B77BA3;
  --color-500: #9A5B85;
  --color-600: #774A68;
  --color-700: #56394C;
  --color-800: #392833;
  --color-900: #231A20;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FAF4F8',
    100: '#F2E3ED',
    200: '#E5C8DB',
    300: '#CFA0BF',
    400: '#B77BA3',
    500: '#9A5B85',
    600: '#774A68',
    700: '#56394C',
    800: '#392833',
    900: '#231A20',
  },
}

$base: #97477D;
$base-ink: #FFFFFF;
$base-50: #FAF4F8;
$base-100: #F2E3ED;
$base-200: #E5C8DB;
$base-300: #CFA0BF;
$base-400: #B77BA3;
$base-500: #9A5B85;
$base-600: #774A68;
$base-700: #56394C;
$base-800: #392833;
$base-900: #231A20;
$base-hover: #7A3965;
$base-subtle: #E0C8D8;

{
    "color": {
        "base": {
            "value": "#97477D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4F8",
                "type": "color"
            },
            "100": {
                "value": "#F2E3ED",
                "type": "color"
            },
            "200": {
                "value": "#E5C8DB",
                "type": "color"
            },
            "300": {
                "value": "#CFA0BF",
                "type": "color"
            },
            "400": {
                "value": "#B77BA3",
                "type": "color"
            },
            "500": {
                "value": "#9A5B85",
                "type": "color"
            },
            "600": {
                "value": "#774A68",
                "type": "color"
            },
            "700": {
                "value": "#56394C",
                "type": "color"
            },
            "800": {
                "value": "#392833",
                "type": "color"
            },
            "900": {
                "value": "#231A20",
                "type": "color"
            }
        }
    }
}

Palettes built on #97477D

Color Lab

Pairs with #97477D

UI roles & guardrails

In real applications

Scales

Every model

Export