What color is #97489F?

#97489F is a medium purple. In RGB it is rgb(151, 72, 159), and in HSL hsl(294, 38%, 45%).

Is #97489F accessible as text?

On white, #97489F has a contrast ratio of 5.61:1 (passes WCAG AA for body text); on black it is 3.74:1 (fails). For text placed on #97489F, use white for the best readability.

What is the closest Tailwind color to #97489F?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #97489F?

#97489F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #509E47. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97489F below.

Is #97489F good for buttons?

#97489F works well for buttons and highlights, but use white text on #97489F — black text only reaches 3.74:1, below the 4.5:1 needed for normal-size labels.

Is #97489F the same as CSS darkorchid?

No — #97489F is not the CSS named color darkorchid, but darkorchid (#9932CC) is the closest CSS named color.

#97489F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97489F

Not just a swatch — here's how #97489F works with other colors. Named schemes with #97489F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #97489F Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #97489F Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #97489F Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #97489F Secondary #A88CAA Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #97489F Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #BA71C0

Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.

Build a working theme in the generator →

Color Lab

How #97489F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97489F

For UI

For branding

For interior

For fashion

People also use #97489F with

Royal Purple Plum Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.6:1. Use

Subtle surface Use #E9DBEB for cards and hover fills. Tint 80

Avoid beside #9E478A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97489F at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97489F;
  --color-base-rgb: 151 72 159;
  --color-base-oklch: oklch(53.5% 0.154 323.9);
  --color-50: #FAF4FB;
  --color-100: #F1E2F3;
  --color-200: #E3C7E6;
  --color-300: #CB9FD0;
  --color-400: #B27AB8;
  --color-500: #95599C;
  --color-600: #744979;
  --color-700: #543857;
  --color-800: #38273A;
  --color-900: #231924;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FAF4FB',
    100: '#F1E2F3',
    200: '#E3C7E6',
    300: '#CB9FD0',
    400: '#B27AB8',
    500: '#95599C',
    600: '#744979',
    700: '#543857',
    800: '#38273A',
    900: '#231924',
  },
}

$base: #97489F;
$base-ink: #FFFFFF;
$base-50: #FAF4FB;
$base-100: #F1E2F3;
$base-200: #E3C7E6;
$base-300: #CB9FD0;
$base-400: #B27AB8;
$base-500: #95599C;
$base-600: #744979;
$base-700: #543857;
$base-800: #38273A;
$base-900: #231924;
$base-hover: #78397F;
$base-subtle: #DFC9E1;

{
    "color": {
        "base": {
            "value": "#97489F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4FB",
                "type": "color"
            },
            "100": {
                "value": "#F1E2F3",
                "type": "color"
            },
            "200": {
                "value": "#E3C7E6",
                "type": "color"
            },
            "300": {
                "value": "#CB9FD0",
                "type": "color"
            },
            "400": {
                "value": "#B27AB8",
                "type": "color"
            },
            "500": {
                "value": "#95599C",
                "type": "color"
            },
            "600": {
                "value": "#744979",
                "type": "color"
            },
            "700": {
                "value": "#543857",
                "type": "color"
            },
            "800": {
                "value": "#38273A",
                "type": "color"
            },
            "900": {
                "value": "#231924",
                "type": "color"
            }
        }
    }
}

Palettes built on #97489F

Color Lab

Pairs with #97489F

UI roles & guardrails

In real applications

Scales

Every model

Export