What color is #974964?

#974964 is a medium rose. In RGB it is rgb(151, 73, 100), and in HSL hsl(339, 35%, 44%).

Is #974964 accessible as text?

On white, #974964 has a contrast ratio of 6.08:1 (passes WCAG AA for body text); on black it is 3.45:1 (fails). For text placed on #974964, use white for the best readability.

What is the closest Tailwind color to #974964?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #974964?

#974964 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #49977C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #974964 below.

Is #974964 good for buttons?

#974964 works well for buttons and highlights, but use white text on #974964 — black text only reaches 3.45:1, below the 4.5:1 needed for normal-size labels.

Is #974964 the same as CSS brown?

No — #974964 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#974964 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #974964

Not just a swatch — here's how #974964 works with other colors. Named schemes with #974964 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #974964 Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Mauve Taupe anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #974964 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Mauve Taupe plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #974964 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Mauve Taupe sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #974964 Secondary #B9612D Accent #7B7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Mauve Taupe as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #974964 Secondary #A4868E Support #9B9087 Ink #17140F

Mauve Taupe is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve Taupe carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #974964 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 43/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 32/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 78/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 95/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #974964

For UI

For branding

For interior

For fashion

People also use #974964 with

Mulberry Sienna Russian Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.1:1. Use

Subtle surface Use #EADBE0 for cards and hover fills. Tint 80

Avoid beside #97494A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #974964 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #974964;
  --color-base-rgb: 151 73 100;
  --color-base-oklch: oklch(51.1% 0.109 359.7);
  --color-50: #FAF4F6;
  --color-100: #F2E3E8;
  --color-200: #E4C8D2;
  --color-300: #CEA1B1;
  --color-400: #B67C90;
  --color-500: #995C71;
  --color-600: #774B5A;
  --color-700: #563943;
  --color-800: #39282E;
  --color-900: #231A1D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  mauve-taupe: {
    50: '#FAF4F6',
    100: '#F2E3E8',
    200: '#E4C8D2',
    300: '#CEA1B1',
    400: '#B67C90',
    500: '#995C71',
    600: '#774B5A',
    700: '#563943',
    800: '#39282E',
    900: '#231A1D',
  },
}

$base: #974964;
$base-ink: #FFFFFF;
$base-50: #FAF4F6;
$base-100: #F2E3E8;
$base-200: #E4C8D2;
$base-300: #CEA1B1;
$base-400: #B67C90;
$base-500: #995C71;
$base-600: #774B5A;
$base-700: #563943;
$base-800: #39282E;
$base-900: #231A1D;
$base-hover: #793A50;
$base-subtle: #E0C9D1;

{
    "color": {
        "base": {
            "value": "#974964",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4F6",
                "type": "color"
            },
            "100": {
                "value": "#F2E3E8",
                "type": "color"
            },
            "200": {
                "value": "#E4C8D2",
                "type": "color"
            },
            "300": {
                "value": "#CEA1B1",
                "type": "color"
            },
            "400": {
                "value": "#B67C90",
                "type": "color"
            },
            "500": {
                "value": "#995C71",
                "type": "color"
            },
            "600": {
                "value": "#774B5A",
                "type": "color"
            },
            "700": {
                "value": "#563943",
                "type": "color"
            },
            "800": {
                "value": "#39282E",
                "type": "color"
            },
            "900": {
                "value": "#231A1D",
                "type": "color"
            }
        }
    }
}

Palettes built on #974964

Color Lab

Pairs with #974964

UI roles & guardrails

In real applications

Scales

Every model

Export