Nearest named color: Plum
#974984
#974984
Nearest named
Plum
Family
Pink
Lightness
52.3%
Chroma
0.128
Hue angle
337.4°
Temperature
Warm
Contrast on white
5.83:1 · AA
Contrast on black
3.19:1 · AA Large
Web-safe
#993399
CSS oklch()
52% 0.13 337

#974984 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #974984

Not just a swatch — here's how #974984 works with other colors. Named schemes with #974984 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

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Color Lab

How #974984 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 41/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 6/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 65/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 35/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 99/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #974984

For UI
For branding
For interior
For fashion
People also use #974984 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.8:1. Use
Subtle surface Use #EADBE6 for cards and hover fills. Tint 80
Avoid beside #97496A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #974984 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #974984;
  --color-base-rgb: 151 73 132;
  --color-base-oklch: oklch(52.3% 0.128 337.4);
  --color-50: #FAF4F9;
  --color-100: #F2E3EE;
  --color-200: #E4C8DD;
  --color-300: #CEA1C3;
  --color-400: #B67CA7;
  --color-500: #995C8A;
  --color-600: #774B6C;
  --color-700: #56394E;
  --color-800: #392835;
  --color-900: #231A21;
  --color-on-base: #FFFFFF;
}