What color is #97498E?

#97498E is a medium purple. In RGB it is rgb(151, 73, 142), and in HSL hsl(307, 35%, 44%).

Is #97498E accessible as text?

On white, #97498E has a contrast ratio of 5.74:1 (passes WCAG AA for body text); on black it is 3.66:1 (fails). For text placed on #97498E, use white for the best readability.

What is the closest Tailwind color to #97498E?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #97498E?

#97498E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #499752. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #97498E below.

Is #97498E good for buttons?

#97498E works well for buttons and highlights, but use white text on #97498E — black text only reaches 3.66:1, below the 4.5:1 needed for normal-size labels.

Is #97498E the same as CSS mediumvioletred?

No — #97498E is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#97498E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #97498E

Not just a swatch — here's how #97498E works with other colors. Named schemes with #97498E in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #97498E Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #97498E Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #97498E Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #97498E Secondary #BA6034 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #97498E Secondary #A78AA2 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #97498E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 60/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #97498E

For UI

For branding

For interior

For fashion

People also use #97498E with

Royal Purple Mauve Taupe Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.7:1. Use

Subtle surface Use #EADBE8 for cards and hover fills. Tint 80

Avoid beside #974974 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #97498E at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #97498E;
  --color-base-rgb: 151 73 142;
  --color-base-oklch: oklch(52.8% 0.137 331.8);
  --color-50: #FAF4FA;
  --color-100: #F2E3F0;
  --color-200: #E4C8E1;
  --color-300: #CEA1C9;
  --color-400: #B67CAF;
  --color-500: #995C92;
  --color-600: #774B72;
  --color-700: #563952;
  --color-800: #392837;
  --color-900: #231A22;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FAF4FA',
    100: '#F2E3F0',
    200: '#E4C8E1',
    300: '#CEA1C9',
    400: '#B67CAF',
    500: '#995C92',
    600: '#774B72',
    700: '#563952',
    800: '#392837',
    900: '#231A22',
  },
}

$base: #97498E;
$base-ink: #FFFFFF;
$base-50: #FAF4FA;
$base-100: #F2E3F0;
$base-200: #E4C8E1;
$base-300: #CEA1C9;
$base-400: #B67CAF;
$base-500: #995C92;
$base-600: #774B72;
$base-700: #563952;
$base-800: #392837;
$base-900: #231A22;
$base-hover: #793A72;
$base-subtle: #E0C9DD;

{
    "color": {
        "base": {
            "value": "#97498E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4FA",
                "type": "color"
            },
            "100": {
                "value": "#F2E3F0",
                "type": "color"
            },
            "200": {
                "value": "#E4C8E1",
                "type": "color"
            },
            "300": {
                "value": "#CEA1C9",
                "type": "color"
            },
            "400": {
                "value": "#B67CAF",
                "type": "color"
            },
            "500": {
                "value": "#995C92",
                "type": "color"
            },
            "600": {
                "value": "#774B72",
                "type": "color"
            },
            "700": {
                "value": "#563952",
                "type": "color"
            },
            "800": {
                "value": "#392837",
                "type": "color"
            },
            "900": {
                "value": "#231A22",
                "type": "color"
            }
        }
    }
}

Palettes built on #97498E

Color Lab

Pairs with #97498E

UI roles & guardrails

In real applications

Scales

Every model

Export