#974997 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #974997 works with other colors. Named schemes with #974997 in its natural role, and a note on why the supporting colors balance it.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
How #974997 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #974997 at work across the surfaces designers actually ship.
:root {
--color-base: #974997;
--color-base-rgb: 151 73 151;
--color-base-oklch: oklch(53.2% 0.145 327.4);
--color-50: #FAF4FA;
--color-100: #F2E3F2;
--color-200: #E4C8E4;
--color-300: #CEA1CE;
--color-400: #B67CB6;
--color-500: #995C99;
--color-600: #774B77;
--color-700: #563956;
--color-800: #392839;
--color-900: #231A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF4FA',
100: '#F2E3F2',
200: '#E4C8E4',
300: '#CEA1CE',
400: '#B67CB6',
500: '#995C99',
600: '#774B77',
700: '#563956',
800: '#392839',
900: '#231A23',
},
}
$base: #974997; $base-ink: #FFFFFF; $base-50: #FAF4FA; $base-100: #F2E3F2; $base-200: #E4C8E4; $base-300: #CEA1CE; $base-400: #B67CB6; $base-500: #995C99; $base-600: #774B77; $base-700: #563956; $base-800: #392839; $base-900: #231A23; $base-hover: #793A79; $base-subtle: #E0C9E0;
{
"color": {
"base": {
"value": "#974997",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FA",
"type": "color"
},
"100": {
"value": "#F2E3F2",
"type": "color"
},
"200": {
"value": "#E4C8E4",
"type": "color"
},
"300": {
"value": "#CEA1CE",
"type": "color"
},
"400": {
"value": "#B67CB6",
"type": "color"
},
"500": {
"value": "#995C99",
"type": "color"
},
"600": {
"value": "#774B77",
"type": "color"
},
"700": {
"value": "#563956",
"type": "color"
},
"800": {
"value": "#392839",
"type": "color"
},
"900": {
"value": "#231A23",
"type": "color"
}
}
}
}